# Musical Therapy Music used for therapeutic purposes is focused in apps and instruments. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 17, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/musical-therapy ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Musical Therapy trend? **Musical Therapy:** The therapeutic benefits of listening to and playing music have long been known. These benefits are now being focused in the form of apps and instruments that are designed with purposes like enhancing concentration and meditation. Providing musical therapy in this intentional and convenient way seeks to alleviate stress for modern consumers. ## The consumer insight behind the Musical Therapy trend There are a handful of classic methods that consumers turn to when they are looking to relax and ease levels of tension. As users are already stressed when they seek out these products and services, it is extremely important to them for the experience to be well-curated and accessible on-demand. This allows users to feel fully supported and get the most out of each session, as these services are directed to their exact objectives. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 8, 2018 to Jul 17, 2019 - Published: Jul 17, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Musical Therapy trend ### Music for Therapy The therapeutic benefits of music is being focused in the form of apps and instruments for enhancing concentration and meditation. ### Focus-Enhancing Music Apps Apps like Brain.fm use AI to create music for the brain to amplify focus, enhance meditation and even initiate naps, paving way for a future of music as medicine. ### Restful Child Meditations Curated meditation session collections like Meditation Studio's 'Goodnight Kiddo' is bringing mindfulness practices to young children, promoting restful sleep for better health. ## What the Musical Therapy trend means for industry ### For Mental Health Music that eases stress and enhances focus can help individuals cope with mental health issues, prompting an opportunity for app and instrument developers. ### For Children's Products and Services With an increasing focus on mindfulness for children, there is a growing demand for kid-friendly meditation practices and tools like the Bajinn instrument. ### For Subscription Services With Wave's music-based meditation subscription service, there is room for businesses to innovate and offer unique experiences that help users tap into deep relaxation and calm. ## Workshop question In what way could your brand make an impact in the wellness space? ## Trend signals for Musical Therapy Trend score 3.5 out of 10, from popularity 67%, activity 29%, freshness 8%. - Popularity: 67% - Activity: 29% - Freshness: 8% ## Examples of the Musical Therapy trend 4 featured examples from Aug 8, 2018 to Jul 17, 2019. - [Music-Based Meditation Subscriptions](https://www.trendhunter.com/trends/musicbased-meditation): 'Wave' Fuses Standard Meditation Practices with Technology (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Develop meditation apps that integrate music, guided meditations, and vibration techniques for a holistic meditation experience. - [Restful Child Meditations](https://www.trendhunter.com/trends/child-meditation): Meditation Studio's 'Goodnight Kiddo' Collection Helps Kids Fall Asleep (Category: Tech) Implication: Opportunity for health and wellness businesses to integrate child meditation practices into their services, helping kids improve their mental well-being. - [Focus-Enhancing Music Apps](https://www.trendhunter.com/trends/brainfm-app): Brain.fm App Crafts Music for the Brain to Initiate Any Mental State (Category: Tech) Implication: Neuroscience-backed music can be used in new forms of therapy, which can be supplemented with existing mental health care services. - [Mindfulness Musical Instruments](https://www.trendhunter.com/trends/bajinn): The Bajinn Creates Peace and Tranquility for Instant Stress Relief (Category: Art & Design) Implication: Music industry players could explore the profitable opportunity of designing new product lines of musical tools that help people relax. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)