# Music Multitasking Lifestyle branding goes a step further in music with associated occasions. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 14, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/music-multitasking ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Music Multitasking trend? **Music Multitasking:** Music is closely tied to surrounding stimuli in that it represents an experience or specific occasion. Tapping into that, streaming platforms and music-related services are offering opportunities to enjoy music in a multitasking setting. This is especially attractive to Millennial consumers who would rather invest in an experience than a product. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 23 to Jul 13, 2017 - Published: Jul 14, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Music Multitasking trend ### Multitasking experiences Streaming platforms offering music multitasking settings present an innovative new opportunity to entice millennials who prefer investing in experiences over products. ### Emotive reading Incorporating synchronized music with illustrated books enhances the reading experience and provides publishers with a new dimension for storytelling. ### Alternative energy sources Sweat-powered wearables could be a future source of energy, as developers are hoping to explore new ways of measuring health and motivating athletes. ## What the Music Multitasking trend means for industry ### For Music streaming services Music multitasking settings and synchronized music with illustrated books are expanding the horizons of music streaming services and their reach to consumers. ### For Publishing industry Synchronized music with illustrated books opens up a new dimension for storytelling and serves as a valuable selling point for publishers. ### For Health and fitness industry Sweat-powered wearables could revolutionize the health and fitness industry, as wearable technology makers harness alternative energy sources to push people to new levels of fitness and health. ## Workshop question Brainstorm three typical occasions wherein your customer consumes your product or service; how can you integrate this further in your offerings? ## Trend signals for Music Multitasking Trend score 3.9 out of 10, from popularity 61%, activity 48%, freshness 8%. - Popularity: 61% - Activity: 48% - Freshness: 8% ## Examples of the Music Multitasking trend 4 featured examples from Jun 23 to Jul 13, 2017. - [Community-Uniting Yoga Events](https://www.trendhunter.com/trends/lole-white-tour-2017): The Lole White Tour 2017 Will Be Stopping in Toronto and Montreal (Category: Lifestyle) Implication: Adding unique experiences such as community yoga events can present an opportunity to event management industry. - [Sweat-Powered Wearables](https://www.trendhunter.com/trends/converts-sweat-into-energy): This Wearable Converts Sweat into Energy and Powered a Radio (Category: Lifestyle) Implication: The sweat-powered wearable development creates opportunities for innovation in the wearable technology industry, incorporating sustainable energy generation into fitness devices. - [Music-Synchronizing E-Readers](https://www.trendhunter.com/trends/reading-platform): Immersive Reading Platform Bubo Syncs Music to Illustrated Books (Category: Pop Culture) Implication: The publishing industry can leverage music-synchronized reading and storytelling to create innovative and engaging content for readers. - [Group Chat Playlists](https://www.trendhunter.com/trends/group-playlists-for-messenger): Spotify's Group Playlists for Messenger is Perfect for Road Trips or Parties (Category: Tech) Implication: Companies in the music industry can create new features that allow for greater collaboration among users, similar to Spotify's group playlist, to increase user engagement and attr… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)