# Mushroom Masking Skincare brands make mushrooms a prominent feature in their masks. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 27, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mushroom-masking ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Mushroom Masking trend? **Mushroom Masking:** The skincare space's growing use of adaptogens is now infiltrating into skincare masking products, with various forms of mushrooms being used as the highlighted beneficial ingredient in the products being sold. With mushrooms' anti-inflammatory and free radical-fighting capabilities, these skincare products cater to wellness-minded consumers. ## The consumer insight behind the Mushroom Masking trend Beauty-focused consumers today are more educated and dedicated to their routines than they've ever been before, fueled by online communities and resources that have become incredibly popular. With this comes a desire to both try out and stay well-informed of new ingredients and innovations, the act of which, for some, is incredibly rewarding. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 8, 2017 to Mar 8, 2019 - Published: May 27, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mushroom Masking trend ### Adaptogenic & Antioxidant Ingredients in Skincare Skincare brands are using adaptogens and antioxidant-rich ingredients like mushrooms to cater to wellness-minded consumers. ### Multi-functional and Time-saving Skincare Brands are introducing multi-functional and quick-to-use skincare products that combine multiple steps of a skincare routine. ### Convergence of Food and Beauty Industries Brands are introducing products that are safe to consume and apply topically. ## What the Mushroom Masking trend means for industry ### For Beauty & Skincare Companies can develop skincare products with antioxidant-rich ingredients and multi-functional benefits to cater to the growing adaptogenic skincare trend. ### For Personal Care Brands can introduce products that offer quick and easy self-care solutions, like multi-functional skincare products, to meet the demand of time-savvy consumers. ### For Food & Beverage Companies can explore the trend of convergence between the food and beauty industries and create products that are both safe to consume and beneficial for skin health. ## Workshop question How can your brand enhance its product/service with an on-trend ingredient or element? ## Trend signals for Mushroom Masking Trend score 4.5 out of 10, from popularity 64%, activity 61%, freshness 8%. - Popularity: 64% - Activity: 61% - Freshness: 8% ## Examples of the Mushroom Masking trend 4 featured examples from Jun 8, 2017 to Mar 8, 2019. - [Antioxidant Overnight Masks](https://www.trendhunter.com/trends/noni-glow-sleeping-mask): Kora Organics' Noni Glow Sleeping Mask Brightens & Hydrates (Category: Fashion) Implication: The skincare industry could benefit from developing new antioxidant-rich products and innovative overnight masks featuring natural ingredients. - [Mushroom-Based Face Masks](https://www.trendhunter.com/trends/face-mask-and-tonic): Four Sigmatic's Mushroom Face Mask & Tonic Can Be Applied or Consumed (Category: Lifestyle) Implication: The food and beverage industry can tap into the edible skincare trend by introducing innovative products that promote both nutrition and skincare. - [Seven-Second Face Masks](https://www.trendhunter.com/trends/morning-mask): Starskin's '7-Second Morning Mask' Combines Seven Steps in One (Category: Fashion) Implication: Brands in the beauty and skincare industry can create new product lines or revamp existing ones to offer innovative and time-saving solutions that cater to the busy lifestyle of t… - [Magic Mushroom Skincare Treatments](https://www.trendhunter.com/trends/kypris-glow-philtre): The Kypris 'Glow Philtre' Features Silver Ear Ingredients (Category: Fashion) Implication: The beauty and personal care industry can explore the use of naturally sourced ingredients and ancient beauty remedies, like the Kypris 'Glow Philtre', to create innovative skinca… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)