# Mushroom Maquillage Skincare and makeup products prioritize mushroom extracts for various benefits. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 27, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mushroom-maquillage ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Mushroom Maquillage trend? **Mushroom Maquillage:** As consumers continue to pursue products that prioritize natural formulas, many are embracing makeup and skincare innovations formulated with medicinal mushroom extracts that offer a multitude of aesthetic benefits. In addition to highlighting the expansive effects of consumer knowledge around the benefits of superfood ingredients in relation to their dietary choices, this shift speaks to the pervasive interest in better understanding the formulaic composition of personal products. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 4 to Oct 20, 2017 - Published: Jan 27, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mushroom Maquillage trend ### Medicinal Mushroom Extracts in Beauty Products The use of medicinal mushroom extracts in beauty and skincare products is becoming a popular trend as consumers seek natural and unique formulas with various aesthetic benefits. ### Embracing Traditional Chinese Medicine Ingredients More skincare brands are incorporating traditional Chinese medicine ingredients into their products, as natural and herbal remedies become more popular among consumers. ### The Rise of Natural and Chemical-Free Skincare Consumers are increasingly seeking out natural and chemical-free skincare products, leading to brands embracing naturally-sourced and organic ingredients in their formulations. ## What the Mushroom Maquillage trend means for industry ### For Beauty and Skincare Industry The beauty and skincare industry is taking note of the trend towards medicinal mushroom extracts, traditional Chinese medicine ingredients, and the rise of natural and chemical-free skincare products, as consumers increasingly seek out unique and natural formulas with various aesthetic benefits. ### For Herbal and Alternative Medicine Industry The herbal and alternative medicine industry can benefit from the increased interest in medicinal mushrooms and traditional Chinese medicine ingredients, as consumers become more aware of the natural health benefits these ingredients can provide. ### For Organic and Natural Ingredients Industry The organic and natural ingredients industry can benefit from the growing trend towards natural and chemical-free skincare products, as more consumers seek out naturally-sourced and organic ingredients in their beauty and personal care products. ## Workshop question How can your product offering entice consumers to utilize newly acquired knowledge around the importance of natural ingredients? ## Trend signals for Mushroom Maquillage Trend score 3.3 out of 10, from popularity 53%, activity 37%, freshness 8%. - Popularity: 53% - Activity: 37% - Freshness: 8% ## Examples of the Mushroom Maquillage trend 5 featured examples from Feb 4 to Oct 20, 2017. - [Medicinal Mushroom Body Washes](https://www.trendhunter.com/trends/moisturizing-body-wash): Rad Soap's Moisturizing Body Wash is Infused with Chaga Extract (Category: Fashion) Implication: Skincare brands can integrate medicinal mushrooms and adaptogens to create skincare products with multiple benefits. - [Pore-Minimizing Foundations](https://www.trendhunter.com/trends/porefessional): The New Benefit POREfessional Product Contains Mushroom Extract (Category: Marketing) Implication: Beauty companies can incorporate mushroom extract into their makeup and skincare products as a natural and effective way to blur pores, offering a unique selling point for consume… - [Magic Mushroom Skincare Treatments](https://www.trendhunter.com/trends/kypris-glow-philtre): The Kypris 'Glow Philtre' Features Silver Ear Ingredients (Category: Fashion) Implication: The beauty and personal care industry can explore the use of naturally sourced ingredients and ancient beauty remedies, like the Kypris 'Glow Philtre', to create innovative skinca… - [Wrinkle-Reducing Cleansers](https://www.trendhunter.com/trends/anti-aging-cleanser): Wei Beauty's Anti-Aging Cleanser Boasts Antioxidant-Rich Honey (Category: Life-Stages) Implication: The skincare industry can capitalize on the trend towards incorporating antioxidant-rich ingredients and traditional Chinese medicine remedies in their products, as well as the de… - [Mushroom-Based Eye Elixirs](https://www.trendhunter.com/trends/dr-andrew-weil): Dr. Andrew Weil's Mega-Mushroom Eye Serum Reduces Aging Effects (Category: Fashion) Implication: The beauty and personal care industry can benefit from investing in natural ingredients to create effective, eco-friendly skincare products that appeal to health-conscious consume… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)