# Strange Attraction Museum exhibits take on niche themes to attract visitors. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Sep 23, 2011, updated Mar 27, 2012 | Category: [Unique](https://www.trendhunter.com/pro/category/unique-and-bizarre) Source: Trend Hunter, https://www.trendhunter.com/protrends/museum-exhibits1 ## Key Figures - Trend score: 3.8/10 - Evidence articles: 7 ## What is the Strange Attraction trend? **Strange Attraction:** Museum exhibits have typically taken on more traditional themes—the life and works of a famous designer or recently excavated artifacts, for example. More and more, however, exhibits are taking on specific, targeted themes that run from extremely niche to extremely bizarre. From noodle-focused exhibits to those centered around human hair, these often strange showcases definitely attract visitors who normally would not be museum-goers. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 5 to Oct 26, 2011 - Published: Sep 23, 2011 - Last updated: Mar 27, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Strange Attraction trend 7 featured examples from Mar 5 to Oct 26, 2011. - [Art Museum Skate Shops](https://www.trendhunter.com/trends/nike-bowery-stadium-the-wave): The Nike Bowery Stadium 'The Wave' Exhibit is a Surf and Skate Oasis (Category: Marketing) Implication: Skate and surf brands can create new brand experiences by featuring museum-like spaces and collaborations in their retail stores. - [City Sign Graveyards](https://www.trendhunter.com/trends/neon-museum): The Neon Museum is Where Las Vegas Lights Go to Die (Category: Art & Design) Implication: Opportunity for tourism businesses to create immersive and educational experiences centered around preserving and showcasing elements of local history and culture. - [Manicure Museum Exhibits](https://www.trendhunter.com/trends/nailphilia): The Nailphilia Art Exhibit Showcases Some Crazy Nail Art (Category: Fashion) Implication: Beauty brands can leverage the growing popularity of nail art by developing new product lines, collaborating with artists, and offering innovative nail services. - [Creepy Hair Caves](https://www.trendhunter.com/trends/hair-museum-of-avanos): The Hair Museum of Avanos Features Samples from Over 16,000 Women (Category: World) Implication: Innovative museum concepts, such as the Hair Museum of Avanos, can revolutionize the way museums operate and engage with visitors. - [Perfume-Powered Exhibits](https://www.trendhunter.com/trends/sephora-sensorium): The Sephora Sensorium is a Popup Museum of Fragrance (Category: Art & Design) Implication: The fragrance industry can leverage interactive fragrance installations and personalized fragrance experiences to create innovative and immersive customer experiences. - [Gigantic Glass Installations](https://www.trendhunter.com/trends/museum-of-glass): Shanghai's Museum of Glass by Tilman Thuermer Sparkles and Shines (Category: Art & Design) Implication: The art and design industry has a disruptive innovation opportunity to invest in and promote glass artwork and installations as a growing trend. - [Instant Meal Museums](https://www.trendhunter.com/trends/cup-noodles-museum): Soak Up Some Culture at the Cup Noodles Museum in Yokohama (Category: Lifestyle) Implication: The food and beverage industry can explore the creation of food museums as a way to showcase their brand history, tap into nostalgia marketing, and engage with consumers on a deep… ## Themes within the Strange Attraction trend ### Niche Museum Exhibits Museums are moving from traditional themes to targeted, bizarre or extremely niche exhibits. ### Interactive Popup Museums Popup museums are becoming interactive with sensory installations and personalized experiences. ### Heritage and History Centers Displays in heritage and history centers are being created for educational and experiential purposes. ## What the Strange Attraction trend means for industry ### For Tourism Business professionals in the tourism industry can use these trends to create more unique and immersive travel experiences. ### For Marketing and Advertising Marketing professionals can reference these trends to create experiential brand activations that connect with consumers on a deeper level. ### For Museum and Art Industry Museum and art professionals can use these trends to create more unconventional and interactive exhibits that attract new audiences and create memorable experiences. ## Trend signals for Strange Attraction Trend score 3.8 out of 10, from popularity 53%, activity 53%, freshness 8%. - Popularity: 53% - Activity: 53% - Freshness: 8% ## Recent trend clusters - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Climate Buffer](https://www.trendhunter.com/protrends/range-extended-suv) (Autos) - [Purpose Tuning](https://www.trendhunter.com/protrends/electric-suv-variants) (Autos) - [Driver Display](https://www.trendhunter.com/protrends/driver-display) (Autos) ## Trending in Unique - [Crystal-Encrusted Supplement Cases](https://www.trendhunter.com/trends/crystal-encrusted-supplement-cases) - [K Beauty-Inspired Hydrogel Masks](https://www.trendhunter.com/trends/hydrogel-face-masks1) All articles: [Unique](https://www.trendhunter.com/unique)