# Muscle Isolation Wearables that target muscle growth and health are on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 4, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/muscle-isolation ## Key Figures - Trend score: 5.9/10 - Evidence articles: 4 ## What is the Muscle Isolation trend? **Muscle Isolation:** Wearables that are made specifically to track, measure, and develop muscle strength and health are on the rise. These products' ability to isolate and focus on specific functions of the body cater to the shift in wellness culture that prioritizes personalization and in-depth progress-tracking. ## The consumer insight behind the Muscle Isolation trend People who are committed to their fitness goals often seek out products and services that help them progress. A segment of consumers within this space seek out highly targeted enhancements, and don't feel that simple diet and exercise are enough in achieving their goals. Thus, they seek out niche products that allow them to better target areas of concern. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 10, 2018 to Feb 1, 2019 - Published: Feb 4, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Muscle Isolation trend ### Targeted wearables Wearables developed to isolate and focus on specific functions of the body to cater to the shift in wellness culture that prioritizes personalization and in-depth progress-tracking. ### Advanced tracking wearables Wearables that perform advanced tracking using technologies like bioimpedance analysis, near-infrared light, TENS, and EMS for deeper insights on fitness progress. ### Connected workout wearables Wearables that connect to users' smartphones via Bluetooth and aid with muscle recovery, definition, and optimization, thus eliminating need for additional gym time. ## What the Muscle Isolation trend means for industry ### For Fitness technology Developing niche wearables and related products that offer deeper insights and targeted enhancements to help users progress in their fitness goals. ### For Wellness products Creating innovatively personalized product lines that offer advanced tracking technologies to help customers master their fitness goals by getting in-depth progress-tracking data. ### For Sports equipment Designing new wearables that would provide a high level of connectivity to user's smartphone. Accessing real-time progress-tracking data could help them in their physique development. ## Workshop question How could your brand better prioritize personalization in the design of its product/service? ## Trend signals for Muscle Isolation Trend score 5.9 out of 10, from popularity 86%, activity 83%, freshness 8%. - Popularity: 86% - Activity: 83% - Freshness: 8% ## Examples of the Muscle Isolation trend 4 featured examples from Jan 10, 2018 to Feb 1, 2019. - [Muscle Size-Tracking Wearables](https://www.trendhunter.com/trends/visual-gains-xlflex): The Visual Gains 'XLFLEX' Keeps Track of Arm Size When Lifting (Category: Lifestyle) Implication: The fitness technology industry can take advantage of the trend towards muscle size-tracking wearables by creating new products and services that help gym-goers track progress and… - [Connected Muscle Workout Wearables](https://www.trendhunter.com/trends/electrofit): The 'ElectroFit' Smart Fitness Device Optimizes Muscle Training (Category: Lifestyle) Implication: The 'ElectroFit' device falls within the fitness wearable industry, which is experiencing rapid growth and innovation. - [Muscle Oxygen-Tracking Wearables](https://www.trendhunter.com/trends/humon-hex): The Humon Hex Tracks Physical Performance at CES 2018 (Category: Lifestyle) Implication: Opportunity for the athletic wearables industry to integrate muscle oxygen-tracking technology into their products. - [Body Composition-Tracking Wearables](https://www.trendhunter.com/trends/aura-band): The 'AURA Band' Fitness Wearable Accelerates Healthy Living (Category: Tech) Implication: The wearable technology industry can leverage bioimpedance analysis technology and reward-based features to create more accurate and engaging fitness tracking devices. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)