# Mundane Pop-Up Moving away from shock value, retailers create temporary shops in ordinary spaces. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Dec 18, 2013, updated Feb 24, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/mundane-popup ## Key Figures - Trend score: 5.3/10 - Evidence articles: 5 ## What is the Mundane Pop-Up trend? **Mundane Pop-Up:** Negating the surprise factor inherently linked to pop-up shops, retailers are taking the opposite approach by setting up shop as ordinary fixtures. A simpler approach that synergizes retail and routine, pop-up shops with an everyday theme are getting noticed by blending into their surroundings while simultaneously satiating a need for hyper-convenience. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 5 to Dec 14, 2013 - Published: Dec 18, 2013 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Mundane Pop-Up trend ### Everyday Pop-Up Shops Retailers creating pop-up shops with an everyday theme are getting noticed by blending into their surroundings while simultaneously satiating a need for hyper-convenience. ### Independent Media Pop-Ups Pop-up businesses like The Newsstand in Brooklyn, USA, are a great marketing tool to promote independently published literature. ### Repurposed Retail Spaces Ventures like the Pop Up Repair Shop in NYC aim to limit the amount of items that go to waste by offering repair services in a temporary retail space. ## What the Mundane Pop-Up trend means for industry ### For Retail The trend of using everyday spaces for pop-up shops presents an opportunity for retailers to experiment with unconventional locations and attract new customers. ### For Media The rise of independent media pop-ups presents an opportunity for media professionals to explore new ways of promoting and distributing niche content. ### For Environmental Services The repurposing of retail spaces for ventures like Pop Up Repair Shop presents an opportunity for environmental service providers to offer sustainable solutions to the problems of waste and consumerism. ## Trend signals for Mundane Pop-Up Trend score 5.3 out of 10, from popularity 86%, activity 64%, freshness 8%. - Popularity: 86% - Activity: 64% - Freshness: 8% ## Examples of the Mundane Pop-Up trend 5 featured examples from Mar 5 to Dec 14, 2013. - [Construction Site Retail Displays](https://www.trendhunter.com/trends/linda-farrow-boffo): The Linda Farrow BOFFO Shop Exercises an Industrial Arrangement (Category: Business) Implication: Fashion retailers can explore unconventional store display setups to create a unique shopping experience. - [Couture Street Vendors](https://www.trendhunter.com/trends/chanel-glamorizes-street-vending): The Chanel Vending Cart in London's Covent Garden is Glam (Category: Business) Implication: Disruptive innovation opportunity: Luxury fashion brands can explore unconventional retail strategies to engage with new customers and stay ahead of the competition. - [Temporary Recycling Stores](https://www.trendhunter.com/trends/pop-up-repair-shop): The Pop Up Repair Shop in NYC is Aimed at Reducing Waste (Category: Social Good) Implication: The Waste Management Industry could support these types of shops as part of a larger movement to reduce the amount of garbage discarded. - [Couture Cable Cars](https://www.trendhunter.com/trends/cable-cars): The Chanel Cable Car Takes Style to New Heights (Category: Luxury) Implication: Luxury fashion brands can explore experiential marketing at luxury ski-resorts and other luxury destinations - [Hipster Pop-Up Newsstands](https://www.trendhunter.com/trends/popup-buisness): This Newsstand Pop-Up Business Supports Independent Publications (Category: Business) Implication: Retailers can start utilizing temporarily vacant spaces, pop-up stores, and strategies just like The Newsstand to make revenue while providing value to the community. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)