# Self-Functioning Lens Cameras adopt self-functioning tech to record events and broadcasts. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 30, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/multiuse-camera ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Self-Functioning Lens trend? **Self-Functioning Lens:** Self-functioning, automated features on cameras are allowing consumers to do everything from live edit their broadcasts, to filming multiple angles at once. These technologies are becoming especially important as the rise of the personal brand forces industries to adapt to one-person businesses that are expected to achieve quality productions, with less means and manpower than the traditional, established marketing industry. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 19, 2017 to Jan 30, 2018 - Published: Jan 30, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Self-Functioning Lens trend ### Automated Cameras Rise of self-functioning, automated features on cameras that allow consumers to do live broadcast, filming multiple angles, and live editing. ### AI-Powered Video Editing Cameras Live-streaming cameras with real-time video editing capabilities to let users focus on the event while the camera takes care of all the editing work. ### Sharing-oriented Digital Cameras Shift towards dedicated photography equipment over smartphones when it comes to capturing social gatherings, with a focus on easier sharing and accessibility. ## What the Self-Functioning Lens trend means for industry ### For Photography and Videography Innovative camera designs and technologies create new opportunities to disrupt the traditional photography industry, allowing individuals to create high-quality productions with limited resources. ### For Event Planning and Management Multi-camera broadcasting devices, sharing-oriented digital cameras, and selfie ball party cameras provide event planners and managers with new ways to document and share experiences with attendees. ### For Home Automation The emergence of familial smart home cameras and AI-powered livestream cameras illustrate the growing interest in automated solutions in the home environment for capturing and sharing experiences. ## Workshop question How can your brand cater to the growing rise of the personal brand? ## Trend signals for Self-Functioning Lens Trend score 4.0 out of 10, from popularity 55%, activity 58%, freshness 8%. - Popularity: 55% - Activity: 58% - Freshness: 8% ## Examples of the Self-Functioning Lens trend 6 featured examples from Jan 19, 2017 to Jan 30, 2018. - [Selfie Ball Party Cameras](https://www.trendhunter.com/trends/selfie-ball): Hypno Documents Your Event and Formats It for Social Media Use (Category: Tech) Implication: The Hypno selfie ball's immersive event documentation capabilities create disruptive innovation opportunities for the event planning and management industry. - [Screenless Concert Cameras](https://www.trendhunter.com/trends/hand-camera): The 'Moment' Hand Camera Discreetly Captures Experiences (Category: Tech) Implication: Disruptive innovation opportunity: Incorporate screenless and gesture-controlled camera technology into consumer devices to enhance user experiences and differentiate products. - [Multi-Camera Recording Devices](https://www.trendhunter.com/trends/camera-broadcast): The 'SlingStudio' Multi-Camera Broadcaster is Ideal for Events (Category: Tech) Implication: The 'SlingStudio' device disrupts the videography industry by simplifying the process of capturing and editing content from multiple cameras, saving time and effort for profession… - [Familial Smart Home Cameras](https://www.trendhunter.com/trends/google-clips): The Google Clips Recognizes Faces and Important Dates (Category: Tech) Implication: The home automation industry can take advantage of the increasing demand for automated smart home cameras. - [Sharing-Oriented Digital Cameras](https://www.trendhunter.com/trends/hitch-camera): The 'Hitch Camera' Boasts a Streamlined Interface and Design (Category: Tech) Implication: The rise of sharing-oriented cameras like the 'Hitch Camera' can drive innovation in the photography industry, encouraging companies to develop user-friendly and streamlined camer… - [AI Editing Livestream Cameras](https://www.trendhunter.com/trends/livestreaming-camera): The Mevo Plus Live-Streaming Camera Edits Videos in Real-Time (Category: Tech) Implication: Online video streaming platforms can use AI-powered video editing technology to enhance their user experience and create more engaging content. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)