# Multitasking TV Television no longer functions as a standalone entertainment piece. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 8, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/multitasking-tv ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Multitasking TV trend? **Multitasking TV:** Millennials use an average of 3 screens, while Gen Z averages at about 5; for today's consumer who is constantly engaged in multimedia content, television on its own will no longer suffice. As a result, televisions are incorporating multi-screen elements and the ability to surf online, play music and more through a device once reserved specifically for viewing simple programming. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 6, 2014 to Oct 18, 2015 - Published: May 8, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Multitasking TV trend ### Multi-Screen Experience Consumers seek entertainment and engagement across multiple devices simultaneously, pushing for TV manufacturers to innovate and provide a seamless, multi-screen experience. ### IoT Integration Smart TV manufacturers push towards integrating IoT, enabling TVs to operate as a hub for home automation and smart devices. ### Immersive Curved Displays Curved displays enhance the immersive experience of watching TV, leading manufacturers to create smart curved TVs for an all-in-one entertainment experience. ## What the Multitasking TV trend means for industry ### For Consumer Electronics Consumer electronics manufacturers must innovate and create products that integrate with multiple devices, as well as provide an immersive, all-in-one experience. ### For Home Automation Smart TV manufacturers are targeting home automation, seeking to create a central hub for all smart devices in the home, connecting the TV with them. ### For Gaming Multi-device and interactive gaming experiences inspire brands to create new interactive games for all kinds of devices, including TVs and smartphones. ## Workshop question How can you capture, and then hold onto, the attention of younger consumer demographics? ## Trend signals for Multitasking TV Trend score 3.4 out of 10, from popularity 55%, activity 38%, freshness 8%. - Popularity: 55% - Activity: 38% - Freshness: 8% ## Examples of the Multitasking TV trend 4 featured examples from Jun 6, 2014 to Oct 18, 2015. - [Connected Curved TVs](https://www.trendhunter.com/trends/lg-curved-smart-oled-tv): The LG Curved Smart OLED TV Provides Connectivity and Superior Image Quality (Category: Art & Design) Implication: The consumer electronics industry can capitalize on the trend of immersive entertainment to develop more advanced and innovative home theater systems. - [Multi-Device Soccer Games](https://www.trendhunter.com/trends/virtual-soccer-games): Google's Kick with Chrome Virtual Soccer Games Celebrate the World Cup (Category: Tech) Implication: The gaming industry can leverage multi-device gaming trends to enhance gameplay and attract a broader audience. - [Interconnected TV Platforms](https://www.trendhunter.com/trends/webos-20): LG's WebOS 2.0 Connects TVs With Home Automation Gadgets & Smart Cars (Category: Tech) Implication: WebOS 2.0 presents disruptive innovation opportunities for electronics manufacturers to create connected devices and platforms. - [Ingenious Smart TVs](https://www.trendhunter.com/trends/tvpro): The TVPro Offers Fun and Powerful Entertainment and Communication Tools (Category: Tech) Implication: Opportunities for manufacturers to create advanced home entertainment systems with smart TV convergence and integrated communication tools. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)