# Multi-Tasking Cleanser Consumers seek dual purpose products for a more productive cleanse. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Nov 14, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/multitasking-cleanser ## Key Figures - Trend score: 2.6/10 - Evidence articles: 5 ## What is the Multi-Tasking Cleanser trend? **Multi-Tasking Cleanser:** As new products boasting innovative benefits flood the beauty and skincare market, consumers are looking to get more out of their daily routines, investing in dual-functioning cleansers that promise to help them accomplish more whilst they clean their faces. Partly saving effort for the consumer who aspires to a 10-step facial routine but can't commit the time or energy, and partly promising more bang for your buck, multi-purpose skincare has an appeal that is only growing among savvy skincare enthusiasts. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 4, 2017 to Mar 31, 2018 - Published: Nov 14, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Multi-Tasking Cleanser trend ### Dual-Functioning Cleansers Consumers are increasingly seeking cleansers that serve multiple purposes, such as both cleansing and anti-aging. ### Probiotic Skincare Skincare brands are utilizing probiotics to boost the immunity and health of one's skin. ### Multifunctional Cleansers for Men Men's skincare brands are producing multifunctional cleansers with added benefits such as moisturizing and shaving foam. ## What the Multi-Tasking Cleanser trend means for industry ### For Beauty and Skincare These trends have disruptive innovation opportunities for brands looking to produce multifunctional, probiotic, or targeted solutions for anti-pollution or anti-aging. ### For Men's Personal Care The trend toward multifunctional skincare for men presents opportunities for product development and targeting male consumers who want quick and effective skincare solutions ### For Environmental Technology Anti-pollution ingredients and products present disruptive innovation opportunities for brands that can incorporate and target specific environmental challenges consumers may face. ## Workshop question What added benefits are consumers seeking from your industry and how can you combine that with what you already offer? ## Trend signals for Multi-Tasking Cleanser Trend score 2.6 out of 10, from popularity 42%, activity 26%, freshness 8%. - Popularity: 42% - Activity: 26% - Freshness: 8% ## Examples of the Multi-Tasking Cleanser trend 5 featured examples from Feb 4, 2017 to Mar 31, 2018. - [Immune-Boosting Skincare Systems](https://www.trendhunter.com/trends/laflore): LaFlore's Skincare Trio Strengthens One's Immunity and Flora (Category: Fashion) Implication: Opportunity for skincare brands to develop and market immune-boosting products that leverage the power of probiotics. - [Wrinkle-Reducing Cleansers](https://www.trendhunter.com/trends/anti-aging-cleanser): Wei Beauty's Anti-Aging Cleanser Boasts Antioxidant-Rich Honey (Category: Life-Stages) Implication: The skincare industry can capitalize on the trend towards incorporating antioxidant-rich ingredients and traditional Chinese medicine remedies in their products, as well as the de… - [Moisturizing Facial Cleansers](https://www.trendhunter.com/trends/agile-cleansing-foam): The BEDOOK TOPUP Men's Agile Cleansing Foam Does Double Duty (Category: Fashion) Implication: The beauty and personal care industry has the opportunity to create new and innovative products, such as moisturizing facial cleansers, that cater to changing consumer demands. - [Exfoliating Anti-Aging Cleansers](https://www.trendhunter.com/trends/monoi-oil): This Corrective Cleanser from Eminence Features Monoi Oil (Category: Fashion) Implication: Opportunity for companies in the beauty and personal care industry to expand their product lines with innovative and multifunctional skincare products. - [Anti-Pollution Skin Cleansers](https://www.trendhunter.com/trends/depolluting-cleanser): Biotherm’s De-Polluting Cleanser is Ideal for Urban Dwellers (Category: Fashion) Implication: The beauty and personal care industry can continue to capitalize on the growing trend of anti-pollution skincare by developing more innovative and sustainable products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)