# Multisensory Sport High-tech multimedia elements are added to sport activities for enhancement. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Dec 13, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/multisensory-sport ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Multisensory Sport trend? **Multisensory Sport:** As technology continues to elevate various products and services, we’re seeing it evolve within categories like sports. More than just mobile applications, those in the sports field are utilizing augmented reality, analytical information, and voice assistance to elevate equipment, as well as the athletic activity itself. ## The consumer insight behind the Multisensory Sport trend In the high-connected environment of today, contemporary consumers are eager to explore what enhancements new technology can bring to otherwise traditional activities in the physical space. Interest in this category is mostly guided by curiosity as consumers wonder how tech will impact their lives now and in the future, especially in terms of efficiency, precision, and experience. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 18, 2017 to Dec 11, 2018 - Published: Dec 13, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Multisensory Sport trend ### Multimedia Integration in Sports Sports are being enhanced by multimedia elements including AR and voice assistance technologies ### Advanced Analytics Wearables Professional-grade GPS wearables are providing athletes with up to 2.5 million data points per match ### Connected VR Experiences AR and VR technology are allowing fans to experience live events from a courtside perspective ## What the Multisensory Sport trend means for industry ### For Sports and Fitness Integrate multimedia elements and analytic tracking technology to sports equipment to provide enhanced athlete experience and performance insights ### For Entertainment and Events Introduce AR and VR technology for customized and interactive fan experiences in live events ### For Children's Technology Develop wearable technology for children that integrates AR technology for educational and recreational purposes ## Workshop question Think of your most traditional service or product. How could you elevate that with the use of multimedia technology? ## Trend signals for Multisensory Sport Trend score 3.9 out of 10, from popularity 63%, activity 45%, freshness 8%. - Popularity: 63% - Activity: 45% - Freshness: 8% ## Examples of the Multisensory Sport trend 5 featured examples from Oct 18, 2017 to Dec 11, 2018. - [Connected Multimedia Swim Goggles](https://www.trendhunter.com/trends/ar-swimming-goggles): The 'SeeSea' AR Swimming Goggles Help You Play Games and More (Category: Tech) Implication: The augmented reality technology industry can explore opportunities to expand its applications beyond gaming and incorporate its features into swim gear. - [Advanced Analytical Soccer Wearables](https://www.trendhunter.com/trends/playertek): Catapult's PLAYERTEK Takes 2.25 Million Data Points Per Match (Category: Lifestyle) Implication: The sports technology industry has an opportunity to design, build and market granular wearable technology for performance tracking in various sports. - [Team-Specific AR Basketball Games](https://www.trendhunter.com/trends/nba-ar): The 'NBA AR' App Lets Users Practice Their Shot Anywhere (Category: Lifestyle) Implication: Sports teams and leagues can integrate AR technology into their mobile apps to increase fan engagement and create new opportunities for in-app purchases. - [AR Courtside Experiences](https://www.trendhunter.com/trends/nba-ar-app): The NBA AR App Lets Fans Step Right up to the NBA Finals (Category: Tech) Implication: The AR integration with live sports has the potential to enhance the fan experience, leading to increased engagement and revenue opportunities. - [Connected Mini Golf Courses](https://www.trendhunter.com/trends/googles-mini-golf-popup): Google's Mini Golf Pop-Up Demonstrated Its Connected Systems (Category: Tech) Implication: Incorporating voice-activated features into gaming consoles and platforms. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)