# Multisensory Shower Built-in showers are updated with multi-sensory elements of relaxation. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Mar 13, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/multisensory-shower ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Multisensory Shower trend? **Multisensory Shower:** Many of today's expressions of the ultimate shower experience feature built-in multi-sensory elements. These offerings speak to the fact that mixed reality and interactive experiences in other areas of our lives are creating an expectation of multi-sensation. ## The consumer insight behind the Multisensory Shower trend Consumers are increasingly looking for ways to better connect and engage with the brands and products they consume. The proliferation of technology and digital engagement has created a level of expectation when it comes to sensory interaction, thus, creating a desire for multisensory features in various consumer categories, even hygiene. ## At a Glance - Evidence: 5 featured examples - Articles from: May 9 to Nov 1, 2018 - Published: Mar 13, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Multisensory Shower trend ### Multisensory Showers Consumers expect multisensory features in various categories, creating a desire for multi-sensation, even in hygiene. ### Luxury Shower Systems Consumers are seeking everyday luxury products to elevate their daily routine, which has resulted in the creation of high-end, multisensory shower fixtures. ### Voice Assistant Technology in Bathrooms Voice assistant technology is showing up in the bathroom, as seen with the 'Aqua Dew' speaker, to keep consumers connected and productive even when in the shower. ## What the Multisensory Shower trend means for industry ### For Bathroom Fixtures The shower head industry and overall bathroom fixture market have an opportunity to create high-end, multisensory products that fulfill consumers' desires for multi-sensation. ### For Home Automation Manufacturers of home automation devices can capitalize on consumers' need to stay connected at all times, even in the shower, by creating waterproof voice assistant speakers. ### For Wellness Wellness industries, including the spa and health industries, can incorporate multisensory shower systems for added relaxation, stress relief, and health benefits. ## Workshop question How might your brand incorporate multi-sensory elements to your product or experience? ## Trend signals for Multisensory Shower Trend score 4.0 out of 10, from popularity 51%, activity 59%, freshness 8%. - Popularity: 51% - Activity: 59% - Freshness: 8% ## Examples of the Multisensory Shower trend 5 featured examples from May 9 to Nov 1, 2018. - [Elegant Lighting Solution Showers](https://www.trendhunter.com/trends/melograno-shower-head): The 'Melograno' Shower Head Offers Both Water and Illumination (Category: Art & Design) Implication: The bathroom fixtures industry can explore disruptive innovation opportunities by developing conceptual and ultra-modern shower heads like the 'Melograno'. - [Multisensory Shower Systems](https://www.trendhunter.com/trends/dornbracht-aquamoon): The Dornbracht 'Aquamoon' Shower was Designed by Michael Neumayr (Category: Art & Design) Implication: The integration of innovative technology into bathroom design can create a more personalized and immersive experience for consumers. - [Shower-Friendly Voice Assistant Speakers](https://www.trendhunter.com/trends/aqua-dew): The 'Aqua Dew' Brings Amazon Alexa into the Bathroom (Category: Tech) Implication: Disruptive innovation opportunity: Innovate and design consumer electronics specifically for use in unique environments like the bathroom, opening up new market segments and cater… - [Color-Changing Chromotherapy Showers](https://www.trendhunter.com/trends/altea-shower-head): The Altea Shower Head Changes Color by the Temperature (Category: Art & Design) Implication: The bathroom fixtures and fittings industry could explore incorporating chromotherapy functionality into their products, providing a new dimension to the shower experience. - [Hydro Massage Shower Heads](https://www.trendhunter.com/trends/watercandy-hand-shower): The Zucchetti.Kos 'WaterCandy' Hand Shower is Stylish and Modern (Category: Art & Design) Implication: The Zucchetti.Kos 'WaterCandy' hand shower head's modern design opens up opportunities for businesses in the bathroom fixtures industry to create innovative and stylish products. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)