# Multisensory Dining Restaurants tap interactive, sensory elements to creative immersive settings. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Aug 31, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/multisensory-dining ## Key Figures - Trend score: 5.0/10 - Evidence articles: 7 ## What is the Multisensory Dining trend? **Multisensory Dining:** Keeping in line with the experience economy, those in the restaurant industry are evolving their dining experiences to incorporate more immersive, multisensory elements. Not only looking to surprise and delight their consumers, restaurateurs are tapping into themed décor, eccentric settings, and mood lighting as a way to mimic places not typically associated with food. From forest-themed experiences to dinners held in libraries, these examples speak to the need to engage consumers in a way that makes them feel immersed, engaged and completely detached from their day-to-day environments. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 7, 2017 to May 1, 2018 - Published: Aug 31, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Multisensory Dining trend ### Multisensory Dining Restaurants use interactive, immersive and sensory elements to enhance dining experience through themes, settings , and mood lighting. ### Technology Enhanced Dining Restaurants use technology to create interactive and distinctive dining experiences showcasing 3D projection, story-telling, and virtual reality. ### Experiential Dining Restaurants create experiential spaces that provide guests with access to a complete journey of the dining process, cooking libraries, and food concepts. ## What the Multisensory Dining trend means for industry ### For Hospitality/Entertainment Industry Opportunities to create novel restaurant and dining experiences by incorporating multisensory and technology elements, and creating experiential spaces. ### For Food Services Industry Opportunities to create customized and immersive dining experiences leveraging chefs, curated menus, and brand identification to capture customers. ### For Design Industry Opportunities to create unique and customized dining experiences that incorporate sensory, storytelling, and innovative interior design elements that reflect the brand's essence. ## Workshop question How could you create an environment for your consumer that completely detaches them from their day-to-day? ## Trend signals for Multisensory Dining Trend score 5.0 out of 10, from popularity 66%, activity 76%, freshness 8%. - Popularity: 66% - Activity: 76% - Freshness: 8% ## Examples of the Multisensory Dining trend 7 featured examples from Feb 7, 2017 to May 1, 2018. - [Experiential Colombian Restaurants](https://www.trendhunter.com/trends/elcielo-restaurant): ElCielo Restaurant Spotlights Molecular Gastronomy and Mixology (Category: Lifestyle) Implication: Restaurants can create a disruptive innovation by incorporating multi-sensory elements and molecular gastronomy techniques into their menu and presentation. - [Interactive Organic Dinner Parties](https://www.trendhunter.com/trends/wild-and-root): Berlin's Wild and Root is a Creative Experiential Restaurant (Category: Lifestyle) Implication: Restaurants can explore new ways to create immersive and interactive dining experiences, setting themselves apart from competitors. - [Brand-Curated Restaurant Experiences](https://www.trendhunter.com/trends/bistro-1683): Gaggenau's Bistro 1683 Celebrates the Brand's History (Category: Marketing) Implication: Luxury appliance brands can bring their high-end design and styling expertise to create bespoke dining experiences that reinforce their brand messaging. - [Experiential Cooking Libraries](https://www.trendhunter.com/trends/the-cooking-library): The Cooking Library is in Seoul's Yeongdeungpo Neighborhood (Category: Art & Design) Implication: Hotels and resorts could incorporate experiential cooking spaces to provide guests with a unique dining experience. - [Multi-Sensory Dining Experiences](https://www.trendhunter.com/trends/somni-restaurant): The Somni Restaurant Los Angeles Has a Unique and Modern Design (Category: Lifestyle) Implication: Hotels, resorts, and restaurants can capitalize on multi-sensory dining experiences to attract and retain customers. - [Nostalgic Theatrical Dinners](https://www.trendhunter.com/trends/immersive-dinner): Safehouse '77 is an Immersive Dinner Where Guests Become Characters (Category: Art & Design) Implication: Disruptive innovation opportunity: Incorporating immersive and interactive elements into traditional event planning to create unique and memorable experiences. - [Storytelling Dining Experiences](https://www.trendhunter.com/trends/le-petit-chef): Dinner Time Story's 'Le Petit Chef' is a Multi-Sensory Meal (Category: Lifestyle) Implication: Hotels and restaurants can create memorable dining experiences by incorporating projection-powered technologies. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)