# Multipurpose Hair Cosmetic brands release products that can be used on both hair and skin. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 3, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/multipurpose-hair ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Multipurpose Hair trend? **Multipurpose Hair:** Products related to hair and skin are typically sold as separate collections, but more brands are now releasing products that can be used to enhance both. Everything from multipurpose balms to spray powders for both the hair and body are now being sold by cosmetic brands. ## The consumer insight behind the Multipurpose Hair trend When it comes to self-care, a lack of time can prevent busy consumers from partaking in all the rituals they'd like to. These consumers turn to brands that speed up the process of self-care by offering hybrid products and solutions that cut down on their routines. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 17, 2020 to Sep 14, 2022 - Published: Nov 3, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Multipurpose Hair trend ### Multipurpose Products Cosmetic brands are releasing multipurpose products that can be used on both hair and skin, which offer disruptive innovation opportunities for brands to speed up the process of self-care by offering hybrid products and solutions that cut down on their routines. ### Dry Shampoos Natural, botanically scented dry shampoos that double as body powders, offer opportunities for using plant-based powders to improve personal care experiences while absorbing excess oil and neutralizing odors. ### Purple Shampoos Purple shampoos that neutralize yellow tones and maintain cool tones for blonde, grey, and white hair, offer opportunities for color management and nourishment in the haircare industry. ## What the Multipurpose Hair trend means for industry ### For Cosmetics Multipurpose products that can be used on both hair and skin are disrupting the cosmetics industry by combining beauty routines in a time-efficient manner. ### For Personal care Dry shampoos that double as body powders are disrupting the personal care industry by using natural, plant-based powders to improve personal care experiences while absorbing excess oil and neutralizing odors. ### For Haircare Purple shampoos that neutralize yellow tones and maintain cool tones for blonde, grey, and white hair, offer opportunities for color management and nourishment in the haircare industry. ## Workshop question How is your brand prioritizing convenience for its customers? ## Trend signals for Multipurpose Hair Trend score 3.3 out of 10, from popularity 43%, activity 44%, freshness 13%. - Popularity: 43% - Activity: 44% - Freshness: 13% ## Examples of the Multipurpose Hair trend 6 featured examples from Jan 17, 2020 to Sep 14, 2022. - [Nourishing Purple Shampoos](https://www.trendhunter.com/trends/purple-shampoos): DESIGNME Has Launched Its Innovative Fab.ME Blonde Shampoo (Category: Fashion) Implication: As a leader in the haircare industry, there is opportunity for companies to innovate and create new multi-functional products that cater to specific hair types. - [Hydrating Coconut Body Mists](https://www.trendhunter.com/trends/coconut-spritz-mist): Kopari's Clean Coconut Spritz Mist Brightens and Hydrates (Category: Fashion) Implication: Introducing coconut oil and other natural ingredients into body care products can attract clean-beauty consumers looking for organic options. - [Soothing Shampoo Bars](https://www.trendhunter.com/trends/soothing-shampoo-bar): Angel Hair by Lush is a Haircare Essential, Packed with Rose & Cocoa Butter (Category: Eco) Implication: The cosmetics industry can innovate on environmentally-friendly packaging and ingredients for sustainable personal care products like Lush's shampoo bar. - [Multipurpose Meadowfoam Balms](https://www.trendhunter.com/trends/meadowfoam-oil-balm): MALIN+GOETZ's Meadowfoam Oil Balm Has Uses for the Hair, Body & Face (Category: Fashion) Implication: The beauty and skincare industry can continue to innovate with versatile and eco-friendly products that cater to personalized skincare needs. - [Two-in-One Dry Shampoos](https://www.trendhunter.com/trends/natural-dry-shampoo): Cleo+Coco's Versatile Natural Dry Shampoos Double as Body Powders (Category: Eco) Implication: Companies in the personal care industry can explore the use of two-in-one products like Cleo+Coco's natural and talc-free dry shampoos that double as body powders, natural ingredi… - [Nourishing Multipurpose Oils](https://www.trendhunter.com/trends/universal-oil): lixirskin's Universal Oil is a Body, Hair, Bath and Shower Oil (Category: Fashion) Implication: Beauty brands can disrupt the industry by developing multipurpose products with natural ingredients and collaborating with artists to create unique and collectible packaging. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)