# Multi-Meat Carnivore pride is taken to staggering new heights. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 5, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/multimeat ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Multi-Meat trend? **Multi-Meat:** Backlash to the health food movement can be seen with carnivorous pride in meat-based dishes, but as vegetarian dishes become more enticing, meat lovers respond with multi-meat dishes that pile on the protein. This goes beyond a battle between vegetables and meat, and into what it means to be healthy. Fed up with being told to be thin, consumers are aiming for a more strong form of fitness. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 27 to Sep 25, 2015 - Published: Feb 5, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Multi-Meat trend ### Meat-Stacking As protein becomes a priority, carnivorous consumers are experimenting with multi-meat dishes in response to vegetarian options. ### Unconventional Menu Offerings As fast food franchises introduce fewer unhealthy menu items, some are appealing to consumers' experimental and adventurous tastes by creating out-of-the-box concoctions. ### Bun-free Burgers As consumers seek healthy meal alternatives, many are experimenting with 'bunless' options, including Paleo and low-carb burgers. ## What the Multi-Meat trend means for industry ### For Fast Food Fast food franchises can capitalize on catering to adventurous eaters and experimenting with unconventional menu items. ### For Health & Fitness In the face of the health food movement, businesses in health and fitness could see opportunities to develop innovative healthy meals without compromising on taste. ### For Food & Beverage The food and beverage industry, as a whole, can respond to the trend of multi-meat dishes and bun-free burgers by experimenting with unique ways to incorporate protein or replace grains and carbs. ## Trend signals for Multi-Meat Trend score 3.7 out of 10, from popularity 50%, activity 53%, freshness 8%. - Popularity: 50% - Activity: 53% - Freshness: 8% ## Examples of the Multi-Meat trend 4 featured examples from Jan 27 to Sep 25, 2015. - [Fried Chicken-Wrapped Hot Dogs](https://www.trendhunter.com/trends/double-down-dog): KFC's Double Down Dog Replaces the Bun with More Meat (Category: Lifestyle) Implication: Fast food chains can leverage the trend of unconventional food mashups and indulgent fast food to attract adventurous eaters and generate excitement. - [Stacked Carnivorous Burgers](https://www.trendhunter.com/trends/epic-burger): This Epic Burger Containing Multiple Meats is Almost a Foot Tall (Category: Lifestyle) Implication: Fast food chains can introduce stacked carnivorous burgers to cater to adventurous eaters and create a buzz around their menu. - [Bunless Thai Burgers](https://www.trendhunter.com/trends/pork-burger): These Paleo Pork Burgers are Infused with Sweet Chili Sauce (Category: Lifestyle) Implication: Paleo and other low-carb diets create opportunities for food companies to offer innovative grain-free, whole foods-based meal options. - [Hybrid Hot Dog Burgers](https://www.trendhunter.com/trends/hybrid-hot-dog): This Unusual Burger Features a Grilled Hot Dog on Top of a Beef Patty (Category: Lifestyle) Implication: Fast food chains can leverage the hybrid hot dog burger trend to attract customers looking for new and daring food options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)