# Multi-Functional Plant Non-plant products contain plantable components to create new life. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 30, 2017 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/multifunctional-plant ## Key Figures - Trend score: 5.1/10 - Evidence articles: 8 ## What is the Multi-Functional Plant trend? **Multi-Functional Plant:** Products that have seemingly little to do with plant life are now infusing seeds into their packaging in order to allow new life to grow once they have been consumed for their original purpose. These products are able to appeal to consumers with a variety of motivations – particularly those seeking optimum value for their money spent. ## At a Glance - Evidence: 8 featured examples - Articles from: Jun 13, 2014 to Nov 30, 2017 - Published: Nov 30, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Multi-Functional Plant trend ### Seed-Infused Products Seed-infused products across various industries are gaining popularity as they allow consumers to enjoy the product while giving them a chance to contribute positively to the environment. ### Eco-Friendly Packaging Eco-friendly packaging is becoming a trend as consumers seek responsible and sustainable alternatives to traditional packaging methods. ### Sustainable Disposables The use of sustainable disposables is becoming increasingly popular as consumers demand more environmentally friendly alternatives to single-use products. ## What the Multi-Functional Plant trend means for industry ### For Food and Beverages Seed-infused products in the food and beverage industry offer a fresh way to reduce waste and promote healthy eating while supporting sustainability efforts. ### For Beauty and Personal Care Eco-friendly packaging in the beauty and personal care industry allows brands to appeal to environmentally conscious consumers while simultaneously promoting responsible consumption. ### For Household and Lifestyle Sustainable disposables in the household and lifestyle industry offer a convenient way to reduce waste and support consumer efforts towards environmental sustainability. ## Workshop question How can your brand optimize consumer purchases by enhancing the functions of its products/services? ## Trend signals for Multi-Functional Plant Trend score 5.1 out of 10, from popularity 75%, activity 69%, freshness 8%. - Popularity: 75% - Activity: 69% - Freshness: 8% ## Examples of the Multi-Functional Plant trend 8 featured examples from Jun 13, 2014 to Nov 30, 2017. - [Plantable Coffee Cups](https://www.trendhunter.com/trends/seeds-of-truth): Seeds of Truth Coffee Cups Create Herb Gardens Instead of Waste (Category: Eco) Implication: Opportunity to create sustainable and eco-friendly packaging solutions for food and beverage products. - [Biodegradable Seed-Ingrained Plates](https://www.trendhunter.com/trends/papelyco-by-lifepack): Papelyco by Lifepack Offers Unique Disposable Plates (Category: Eco) Implication: The food packaging industry has the potential to benefit from using biodegradable materials and seed-embedded products to offer sustainable and innovative packaging solutions. - [Seed-Infused Beauty Packages](https://www.trendhunter.com/trends/recycled-paper-packaging): Mel Millis' Recycled Paper Packaging is Embedded with Flower Seeds (Category: Eco) Implication: Disruptive innovation opportunity: Integrate eco-friendly and sustainable packaging solutions in the beauty industry. - [Floral Seed-Embedded Lollipops](https://www.trendhunter.com/trends/flower-lollipop-sticks): These Flower Lollipop Sticks Can Be Planted After Eaten (Category: Lifestyle) Implication: The confectionery industry can innovate by incorporating sustainable and plantable elements into their products, allowing consumers to enjoy a delicious treat while supporting env… - [Paper Tube Lip Balms](https://www.trendhunter.com/trends/eco-lip-balm): Plenty + Spare's Eco Lip Balms are Packaged in an Alternative to Plastic (Category: Eco) Implication: The personal care industry can explore the use of sustainable packaging materials like paperboard tubes to align with consumer demands for eco-friendly products. - [Plantable Coffee Containers](https://www.trendhunter.com/trends/plantable-coffee-cup): This Eco-Friendly Plantable Coffee Cup Turns Into Compost As Well (Category: Eco) Implication: The packaging industry can adapt to the trend of eco-friendly packaging to attract consumers who value sustainability - [Seed-Infused Greeting Cards](https://www.trendhunter.com/trends/seed-greeting-cards): These Seed Greeting Cards Can Be Planted and Cultivated After Use (Category: Eco) Implication: This industry can embrace the trend of seed-infused greeting cards to offer consumers a unique and eco-friendly way of sending messages. - [Plantable Sprout Pencils](https://www.trendhunter.com/trends/pencil): The Sprout Pencils are Environmentally Friendly by Turning into Shrubs (Category: Art & Design) Implication: The stationery industry can explore the disruptive innovation potential of developing eco-friendly writing utensils with a sustainable afterlife. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)