# Multifaceted Moringa The health conscious add moringa to their list of favored ingredients. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 8, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/multifaceted-moringa ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Multifaceted Moringa trend? **Multifaceted Moringa:** Long revered for its anti-inflammatory and anti-oxidant properties, moringa has become a trusted ingredient in the eyes of consumers and can be seen included in a wide variety of beauty and nutritional products. This progression toward ingredient-driven purchases highlights the drivers of health-conscious consumers looking for natural remedies in self-care products and beyond. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 21, 2016 to Apr 21, 2018 - Published: Jan 8, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Multifaceted Moringa trend ### Ingredient-driven Purchases Health-conscious consumers are looking for natural remedies in self-care products and beyond, emphasizing the importance of ingredient-driven purchases. ### Plant-based Supplements Consumers are seeking plant-based supplements and powders, with Moringa being an ideal supplement for vegans & vegetarians lacking in obtaining minerals from animal-based products. ### Natural Anti-aging Products The demand for all-natural ingredients and anti-aging creams is increasing, with Moringa and Amla oils proven to be effective for eliminating wrinkles in the eye area and beyond. ## What the Multifaceted Moringa trend means for industry ### For Health & Wellness The health-conscious trend towards natural ingredients and plant-based supplements and powders represents a disruptive innovation opportunity for companies in the health and wellness industry. ### For Beauty Natural anti-aging products, such as Moringa and Amla oil creams, represent a disruptive innovation opportunity for companies in the beauty industry. ### For Food & Beverage The demand for plant-based supplements and powders, as well as natural energy beverages, represents a disruptive innovation opportunity for companies in the food and beverage industry. ## Workshop question Imagine that your brand has to create one new product that can be utilized by consumers to increase their daily wellness? ## Trend signals for Multifaceted Moringa Trend score 3.7 out of 10, from popularity 59%, activity 44%, freshness 8%. - Popularity: 59% - Activity: 44% - Freshness: 8% ## Examples of the Multifaceted Moringa trend 6 featured examples from Jan 21, 2016 to Apr 21, 2018. - [Plant-Based Calcium Powders](https://www.trendhunter.com/trends/plantbased-calcium): The Juice Truck's Moringa Supplement Offers Animal-Free Protein (Category: Lifestyle) Implication: The health and wellness industry can tap into the demand for plant-based calcium powders to develop innovative supplements and meet the needs of health-conscious consumers. - [Superfood Beauty Tonics](https://www.trendhunter.com/trends/beauty-tonic): The Cluo Juices Feature Skin-Boosting Ingredients Such as Moringa (Category: Lifestyle) Implication: The health and wellness industry can capitalize on these beauty tonics that incorporate superfood Moringa for improving skin appearance. - [Pollutant-Proof Lotions](https://www.trendhunter.com/trends/active-lotion): This Hydrating Active Lotion Moisturizes and Protects Your Skin (Category: Lifestyle) Implication: The beauty industry can leverage anti-pollution skincare trends to invest in R&D and create innovative products that cater to the consumers' growing concerns about the damaging ef… - [Oil-Based Skin Creams](https://www.trendhunter.com/trends/skin-care-cream): The Grenera Moringa Skin Care Cream Provides Natural Skin Support (Category: Fashion) Implication: The popularity of natural and herbal-based skin care products offers an opportunity for cosmetics companies to develop and market more ethical and natural products. - [Tropical Algae-Infused Teas](https://www.trendhunter.com/trends/deep-blue-spirulina): The 'Deep Blue Spirulina' by David's Tea Boasts a Brilliant Hue (Category: Lifestyle) Implication: Innovating and creating unique beverages like algae-infused tea blends with tropical flavors to cater to health-conscious consumers and stand out in a competitive industry. - [Energizing Tea Beverages](https://www.trendhunter.com/trends/tea-juice): The BluePrint Tea Juices Incorporate Natural Energy Ingredients (Category: Lifestyle) Implication: The beverage industry can explore incorporating functional ingredients and natural teas into their energy drink offerings to appeal to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)