# Multi-Course Convenience Seeking efficiency, consumers turn to pre-packaged family meals. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Dec 18, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/multicourse-delivery ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Multi-Course Convenience trend? **Multi-Course Convenience:** Going beyond traditional menu options, food services are turning to multi-course deliveries for a more comprehensive dining experience. Offering set meals that are reminiscent of homemade cuisine, retailers are offering busy consumers, like families, the chance to indulge in traditional dishes in a more convenient, hassle-free manner. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 3, 2015 to Apr 14, 2017 - Published: Dec 18, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Multi-Course Convenience trend ### Family-focused meal kits With a growing number of families looking for more ways to spend time together, meal kits like 'Green Chef Family' from organic meal kit delivery service Green Chef is a turning dinnertime into a collaborative effort opportunity for business professionals seeking to tap into the family market. ### Same-day meal delivery services Meal kit delivery service providers, like Martha & Marley Spoon, offering same-day delivery in partnership with companies like Amazon Fresh is a disruptive innovation opportunity as customers are likely to prefer the most timely and efficient option. ### Multi-course convenience Food services offering multi-course deliveries as a more comprehensive dining experience is a trend ripe for disruptive innovation in the food-services industry as customers continue to seek more comprehensive food options and experiences. ## What the Multi-Course Convenience trend means for industry ### For Food Services Food service businesses seeking to keep up with the demand for multi-course delivery meals are in the position to disrupt the industry in their own way by offering food options that are reminiscent of homemade meals in a convenient, hassle-free manner. ### For Meal Kit Delivery Services Meal kits delivery services seeking to expand their market can innovate by creating family-friendly meal kits or partnering with same-day delivery services as market demand indicates a rise in popularity of such services. ### For At-home Date Night Kits Businesses offering at-home date night kits have an opportunity to take advantage of the trend toward a more frugal approach to date night activities without sacrificing the experience entirely. ## Trend signals for Multi-Course Convenience Trend score 4.4 out of 10, from popularity 68%, activity 55%, freshness 8%. - Popularity: 68% - Activity: 55% - Freshness: 8% ## Examples of the Multi-Course Convenience trend 6 featured examples from Jul 3, 2015 to Apr 14, 2017. - [Frozen Chicken Dinner Kits](https://www.trendhunter.com/trends/freezer-to-plate): The 'Freezer to Plate' Meal Kits Simplify Dinner Prep for Busy Families (Category: Lifestyle) Implication: Opportunity for food manufacturing companies to create frozen chicken dinner kits that cater to the needs of busy families and offer convenient meal solutions. - [Family-Focused Meal Kits](https://www.trendhunter.com/trends/green-chef-family): 'Green Chef Family' Turning Cooking into a Fun Family Activity (Category: Lifestyle) Implication: Meal kit delivery services have an opportunity to tap into a growing market by offering more family-focused options and packages. - [Indian Cuisine Kits](https://www.trendhunter.com/trends/indian-butter-chicken): SpiceCraft Boxes Supply Everything Needed to Make Indian Butter Chicken (Category: Lifestyle) Implication: food companies can develop ready-to-make meal kits for a variety of cuisines. - [DIY Sushi Dinner Kits](https://www.trendhunter.com/trends/diy-sushi): This DIY Sushi Rolls Kit is Perfect for an At-home Date Night (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to develop more at-home dining experiences and DIY meal kits to meet the growing demand for affordable, immersive experiences. - [Romantic Dinner Kits](https://www.trendhunter.com/trends/romantic-dinner-for-two): Style & Entertaining's Kit Supplies a Romantic Dinner for Two (Category: Lifestyle) Implication: Meal delivery services could create and offer all-in-one romantic dinner kits as a premium add-on service for special occasions. - [Same-Day Meal Delivery Services](https://www.trendhunter.com/trends/martha-marley-spoon1): Martha & Marley Spoon is Offering Quick Delivery Through Amazon (Category: Lifestyle) Implication: The meal delivery industry can leverage same-day delivery and partnerships to improve customer satisfaction and retention. ## Recent trend clusters - 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