# Brag Materialism The rise in objects that cost obscene amounts of money. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 21, 2008, updated Nov 19, 2009 | Category: [Luxury](https://www.trendhunter.com/pro/category/luxury-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/multi-million-materialism-the-rise-in-objects-costing-obscene-amounts-of-mo ## Key Figures - Trend score: 5.5/10 - Evidence articles: 7 ## What is the Brag Materialism trend? **Brag Materialism:** Luxury has become a quality which can be ‘bought’ by just about anyone. As opulence has been made available to the masses by high-end designers or those knocking off their creations, truly affluent braggarts are seeking extreme wealth exhibitionism in the form of multi-million dollar purchases. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 14 to Jul 11, 2008 - Published: Sep 21, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Brag Materialism trend ### Luxury Exhibitionism The rise of multi-million dollar purchases for extreme wealth exhibitionism. ### Exorbitant Prices The trend of pricing objects and commodities at obscene amounts of money. ### Charitable Luxury The emergence of luxury brands and offerings coupled with charitable causes. ## What the Brag Materialism trend means for industry ### For Luxury Goods Businesses that cater to the wealthy, such as high-end designers or brands that offer exorbitant priced items. ### For Art Industries or markets that involve selling or purchasing art at high values or auctions. ### For Advertising Marketing industries or large companies that fund multi-million dollar commercials or advertisements. ## Trend signals for Brag Materialism Trend score 5.5 out of 10, from popularity 77%, activity 79%, freshness 8%. - Popularity: 77% - Activity: 79% - Freshness: 8% ## Examples of the Brag Materialism trend 7 featured examples from Jan 14 to Jul 11, 2008. - [$2 Billion Homes](https://www.trendhunter.com/trends/the-worlds-most-expensive-home-the-2-billion-antilla-house): Antilla is World's Most Expensive House (FOLLOW-UP) (Category: Luxury) Implication: With a growing market for ultra-luxury homes, there is an opportunity for developers to cater to high net worth individuals and offer exclusive, extravagant homes that go above an… - [$500 Million Homes](https://www.trendhunter.com/trends/the-worlds-most-expensive-house-la-leopolda): La Leopolda (Category: Luxury) Implication: Disruptive Innovation Opportunity: Introduce technology-driven platforms that streamline the process of finding, buying, and managing luxury properties. - [$3 Million Uber Car](https://www.trendhunter.com/trends/bugatti-project-lydia): Bugatti Project Lydia (Category: Autos) Implication: Bugatti's highly-priced and high-performance cars represent an opportunity for luxury automakers to explore new heights in innovation and consumer experience. - [$5 Million Commercials](https://www.trendhunter.com/trends/gisele-stallone-volkswagen): Gisele & Stallone for VW (Category: Autos) Implication: The advertising industry can benefit from showcasing high-end celebrity endorsements and investing in visually dynamic commercials that can capture and attract potential consumers. - [Million Dollar Dresses](https://www.trendhunter.com/trends/million-dollar-dress-alberta-ferretti): Alberta Ferretti Gown for AIDS (Category: Luxury) Implication: Fashion industry can benefit from catering to the demand for exclusive, high-priced dresses. - [$2 Million Dollar Sandals](https://www.trendhunter.com/trends/2-million-dollar-sandals-stuart-weitzmans-tanzanite-shoes): Stuart Weitzman's Tanzanite Shoes (Category: Fashion) Implication: Opportunity for luxury footwear brands to expand their product line with high-end, bejeweled shoes. - [$86.3 Million Paintings](https://www.trendhunter.com/trends/worlds-most-expensive-contemporary-art-863-million-bacon-triptych): Triptych by Francis Bacon (Category: Luxury) Implication: Potential for artists and auction houses to profit from the rising value of contemporary artworks. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Luxury - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Mangrove Diver Watches](https://www.trendhunter.com/trends/mangrove-diver-watches) All articles: [Luxury](https://www.trendhunter.com/luxury)