# Motion Branding Consumers are responding to fashion marketing that highlights products in motion. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 23, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/motion-branding ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Motion Branding trend? **Motion Branding:** In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 17, 2014 to Apr 22, 2015 - Published: Apr 23, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Motion Branding trend ### Motion Branding Motion branding is an effective way to make fashion and wellness-focused consumers appreciate a brand that guides them towards a healthy lifestyle. ### Natural Motion Natural motion fashion is becoming more popular in the sports industry that aims to optimize an athlete's performance by encouraging barefoot training. ### Choreographed Clothes Branding Choreographed clothes branding is a way for fashion designers to showcase their art by making it look like a performance. ## What the Motion Branding trend means for industry ### For Fashion Retail Fashion retailers can maximize the use of motion branding in their advertising campaigns to attract wellness-focused consumers. ### For Athletic Footwear Athletic footwear companies can benefit from natural motion fashion to make running shoes that mimic barefoot training. ### For Graphic Design Fashion designers can use choreographed clothing branding in their graphic design for packaging, product tags, and logos. ## Workshop question How can your brand create reactionary products, campaigns, or services for issues that are top of mind in political or social spheres? ## Trend signals for Motion Branding Trend score 3.6 out of 10, from popularity 45%, activity 54%, freshness 8%. - Popularity: 45% - Activity: 54% - Freshness: 8% ## Examples of the Motion Branding trend 4 featured examples from Sep 17, 2014 to Apr 22, 2015. - [Evolved Running Shoes](https://www.trendhunter.com/trends/nike-free-collection): The Nike Free Collection Harnesses a Runner's Natural Motion (Category: Fashion) Implication: The footwear industry has opportunities to innovate by focusing on creating shoes that promote natural movement and mimic barefoot training. - [Athletic Action Lookbooks](https://www.trendhunter.com/trends/fitness-clothing-collection): Reebok's Fitness Clothing Collection Photos Show Athletes Hard at Work (Category: Lifestyle) Implication: There is an opportunity to disrupt the athletic apparel industry by creating clothing that is not only functional but also stylish and comfortable, similar to Reebok's approach in… - [Tailored Tai Chi Lookbooks](https://www.trendhunter.com/trends/paloma-wool-advertisements): The Paloma Wool Advertisements Showcases Martial Arts Movements (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate elements of martial arts, such as Tai Chi, into the fashion industry to create new and captivating designs. - [Choreographed Clothes Branding](https://www.trendhunter.com/trends/fashion-tags): Karolina Mika's Fashion Tags Express the Movement of Dance (Category: Marketing) Implication: Opportunity for fashion brands to focus on creating innovative clothing designs that allow for unrestricted movement. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)