# Moss Mania The incorporation of moss into skincare products appeals via novelty. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 13, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/moss-mania ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Moss Mania trend? **Moss Mania:** Skincare brands are taking notes on the long-established healing properties of moss by incorporating it into their products. These benefits are directly tied to the plant-based ingredient's resilience against direct sunlight, heat, cold, and frost. ## The consumer insight behind the Moss Mania trend Consumers who prioritize natural living express interest toward newly introduced plant-based ingredients and what benefits they can offer. Purchasing decisions in this space are driven both by the novelty of formula and the consumer's comfort in their general knowledge about the natural ingredient. In opting-in such products, individuals are confident that they are minimizing the likelihood of an adverse reaction. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 1, 2017 to Sep 24, 2018 - Published: Dec 13, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Moss Mania trend ### Natural Ingredient Beauty products Consumers are looking for alternatives to harsh skincare products that are rich in natural ingredients like moss and seawater which are rich in vitamins and minerals that enhance the skin's health. ### Plant-Based Skincare Products More consumers are moving towards natural plant-based skincare products as they are less likely to cause adverse effects and are environmentally friendly. ### Luxurious Baby Products Brands are now offering luxurious baby products made from pure botanical ingredients that are allergenic and dermatologically tested. ## What the Moss Mania trend means for industry ### For Skincare Industry The beauty industry can move towards creating, advertising, and selling natural ingredient skincare products. ### For Baby Product Industry Luxurious and organic products for babies are fast gaining interest among consumers which opens up an opportunity to create environmentally safe baby products. ### For Health and Wellness Industry As more consumers gravitate towards natural personal care products, the health and wellness industry can develop and offer products that cater to this market. ## Workshop question What's an unexpected but effective addition your brand could incorporate into its product/service? ## Trend signals for Moss Mania Trend score 3.5 out of 10, from popularity 56%, activity 40%, freshness 8%. - Popularity: 56% - Activity: 40% - Freshness: 8% ## Examples of the Moss Mania trend 5 featured examples from Feb 1, 2017 to Sep 24, 2018. - [All-Natural Skincare Products](https://www.trendhunter.com/trends/allnatural-skincare-products): Be Well Company is Dedicated to Wellness with All-Natural Products (Category: Lifestyle) Implication: The skincare industry can explore disruptive innovation by expanding their offerings to include more all-natural products. - [Glacial Face Creams](https://www.trendhunter.com/trends/waterfall-glacier-water-cream): Saturday Skin's Waterfall Glacier Water Cream Hydrates and Protects (Category: Fashion) Implication: The skincare industry can capitalize on the lightweight skincare trend by developing hydrating products that provide effective results without weighing down the skin. - [Botanical Baby Skincare](https://www.trendhunter.com/trends/chantecaille-bebe): Chantecaille Bébé Offers Luxurious, Organic Solutions for Young Skin (Category: Fashion) Implication: There is an opportunity for new natural baby skincare companies to emerge in the growing baby market, offering organic and cruelty-free products. - [Moss-Based Facial Cleansers](https://www.trendhunter.com/trends/cleansing-water): Thank you Farmer's Cleansing Water Features an Icelandic Moss Base (Category: Fashion) Implication: Skincare brands can explore incorporating moss extract as a base ingredient in their products to leverage the anti-inflammatory and nourishing properties of moss, offering effecti… - [Mineral-Rich Seawater Lotions](https://www.trendhunter.com/trends/moisturizing-lotion): Innisfree's Moisturizing Lotion Contains South Korean Seawater (Category: Fashion) Implication: Beauty and skincare companies can incorporate mineral-rich seawater into their products to offer innovative, antioxidative solutions. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)