# Moss Care Moss-based skincare products appeal to naturality minded consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 24, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/moss-care ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Moss Care trend? **Moss Care:** Brands in the skincare space are infusing different mosses into their skincare products for the ingredient's ability to hydrate the skin, calm inflammation and treat various mild skin concerns. ## The consumer insight behind the Moss Care trend Consumers who prioritize self care and "wellness" often turn to natural ingredients, remedies and solutions in order to achieve the results they desire. The benefit of natural ingredients is that they are automatically trustworthy to consumers, particularly those who don't know as much about the science or technicalities behind various wellness-related products. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 24 to Aug 22, 2020 - Published: Aug 24, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Moss Care trend ### Natural Skincare Ingredients Brands in the skincare space are infusing different natural ingredients into their skincare products for the ingredient's ability to hydrate the skin, calm inflammation and treat various mild skin concerns. ### Water-Activated Beauty Products Water-activated beauty products that incorporate moss ingredients are becoming increasingly popular for their gentle yet effective exfoliation and skin-nourishing benefits. ### Biodegradable Face Masks Biodegradable face masks that feature unique natural ingredients like Irish moss and gotu kola are emerging as a popular way for consumers to pamper their skin in a natural yet effective way. ## What the Moss Care trend means for industry ### For Beauty and Skincare The natural skincare trend is disrupting the beauty industry, leading to increased demand for product transparency and safer, more sustainable ingredients. ### For Sustainability The rise of biodegradable skincare and packaging is disrupting the sustainability space, leading to a shift towards more eco-conscious and responsible production methods. ### For Wellness Natural skincare and wellness are intertwined, with consumers seeking holistic solutions that address both physical and emotional well-being. ## Workshop question How is your brand prioritizing trust between itself and its customers? ## Trend signals for Moss Care Trend score 3.1 out of 10, from popularity 41%, activity 41%, freshness 9%. - Popularity: 41% - Activity: 41% - Freshness: 9% ## Examples of the Moss Care trend 4 featured examples from Jan 24 to Aug 22, 2020. - [Water-Activated Exfoliators](https://www.trendhunter.com/trends/sea-moss-exfoliator): Cocokind's Sea Moss Exfoliator Gently Restores the Skin's Radiance (Category: Fashion) Implication: The beauty industry could benefit from offering more water-activated, natural exfoliators with newer, plant-based ingredients for an eco-friendly edge. - [Icelandic Moss-Infused Hair Products](https://www.trendhunter.com/trends/moo-hair): The Moo Hair 7-sku Range Boasts Icelandic Moss and Marula Oil (Category: Fashion) Implication: Sustainable and natural ingredients can be utilized in this industry for environmentally conscious hair care products. - [Irish Moss Face Masks](https://www.trendhunter.com/trends/knc-beautys-big-set): KNC Beauty’s Big Set Features Unique Face Mask Ingredients (Category: Fashion) Implication: Beauty companies can create innovative and sustainable face mask products to meet the growing demand for natural and eco-friendly skincare options. - [Moss-Based Hydrating Serums](https://www.trendhunter.com/trends/iceland-moss-drop): SERUMKIND's Iceland Moss Drop is Made with 77% Moss Extracts (Category: Fashion) Implication: The skincare industry can take advantage of the trend towards moss-based ingredients and develop innovative formulations that address issues like hydration and anti-aging. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)