# Morning CBD Cannabis brands release CBD products intended for morning use. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 7, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/morning-cbd ## Key Figures - Trend score: 5.6/10 - Evidence articles: 9 ## What is the Morning CBD trend? **Morning CBD:** Cannabis brands are increasingly touting cannabis as something that can benefit people's lifestyles, and this now includes the incorporation of CBD into customers morning routines. These products are now being offered in everything from coffees to supplements that are meant to be consumed in the morning. ## The consumer insight behind the Morning CBD trend The North American cannabis industry continues to grow, and consumers are increasingly using the medicinal and recreational substance to enhance their routines. Whether it's enhancing physical performance or helping users relax, cannabis is quickly becoming a lifestyle product for customers. ## At a Glance - Evidence: 9 featured examples - Articles from: Mar 21, 2020 to Nov 11, 2022 - Published: Jan 7, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Morning CBD trend ### Cannabis as a Lifestyle Product Cannabis brands are promoting their products, particularly CBD-focused ones, as lifestyle products that can be integrated into the daily routines of customers. ### CBD-Infused Beverages CBD is being infused into various types of beverages such as coffee, tea, and sparkling drinks, creating an opportunity for companies to offer new and innovative products. ### Adaptogenic Coffee Blends Functional coffee blends that feature adaptogens, such as Rhodiola and Ashwagandha, are becoming more popular as health-conscious consumers look for ways to optimize their wellness. ## What the Morning CBD trend means for industry ### For Cannabis Industry The cannabis industry, particularly in North America, continues to grow as consumers increasingly use cannabis products to enhance their lifestyles. ### For Functional Beverages Industry The market for functional beverages is expanding, with CBD-infused beverages being a growing segment within it. ### For Health and Wellness Industry The health and wellness industry is expanding, with consumers looking for new and innovative ways to improve their physical and mental well-being. ## Workshop question How is your brand expanding its product lines to better integrate into customers' routines? ## Trend signals for Morning CBD Trend score 5.6 out of 10, from popularity 78%, activity 77%, freshness 13%. - Popularity: 78% - Activity: 77% - Freshness: 13% ## Examples of the Morning CBD trend 9 featured examples from Mar 21, 2020 to Nov 11, 2022. - [Feel-Good CBD Coffee](https://www.trendhunter.com/trends/jibby-coffee): Jibby Coffee's New CBD Cold Brew is Reimagining the Coffee Experience (Category: Lifestyle) Implication: The CBD-infused beverage trend presents an opportunity for food and beverage companies to innovate and create functional ingredient combinations in their coffee and non-coffee pro… - [CBD Coffee Advent Calendars](https://www.trendhunter.com/trends/cannacoffee-coffee-advent-calendar): Cannacoffee’s 12 Days of Holiday Chill Advent Shares Calming Brews (Category: Lifestyle) Implication: The cannabis industry could benefit from offering new CBD-infused beverages, like coffee or tea, with unique flavor profiles to appeal to the niche audience. - [Adaptogenic Coffee Blends](https://www.trendhunter.com/trends/adaptogenic-coffee-blend): London Nootropics Boasts a Range of Functional Coffees (Category: Lifestyle) Implication: The coffee industry has an opportunity to cater to wellness-minded consumers by incorporating functional ingredients into their blends. - [Functional CBD Drink Ranges](https://www.trendhunter.com/trends/cbdinfused-drinks): The Collective Projects CBD-Infused Drinks are Balanced and Beneficial (Category: Lifestyle) Implication: Incorporating CBD into beverages can disrupt the traditional beverage market by offering unique and beneficial options. - [Relaxing CBD-Rich Teas](https://www.trendhunter.com/trends/hatters-hemp-tea): Hatter’s Hemp Tea Helps Provide Tranquility to Stressed Out Sippers (Category: Marketing) Implication: The beverage industry can explore the incorporation of CBD into their product offerings, expanding their portfolio to cater to the growing demand for CBD-infused beverages. - [Vegan-Friendly CBD Coffee Creamers](https://www.trendhunter.com/trends/identity): Identity Launches New Flavors of CBD-Infused Coffee Additives (Category: Lifestyle) Implication: The CBD industry is rapidly expanding into new products like food and beverages, offering promising opportunities for growth and innovation. - [Female-Focused CBD Drinks](https://www.trendhunter.com/trends/harmonic-woman-cbd): Harmonic Woman CBD Debuts a Line of CBD Beverage and Coffee Alternatives (Category: Lifestyle) Implication: Beverage companies can take advantage of this opportunity in the market and innovate by using CBD and natural ingredients in their beverage compositions aimed at providing healthi… - [Tart Broad-Spectrum CBD Gummies](https://www.trendhunter.com/trends/sour-cbd-gummies): The cbdMD Sour CBD Gummies Come in Three Strengths (Category: Marketing) Implication: Food and beverage companies can integrate CBD into their products for unique offerings with health and wellness benefits. - [Cannabinoid Coffee Enhancers](https://www.trendhunter.com/trends/coffee-enhancer): These Enhancers Use CBD and CBG to Elevate Your Morning Coffee (Category: Lifestyle) Implication: Coffee companies can capitalize on the rising popularity of CBD and CBG by incorporating cannabinoid enhancers into their product offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)