# Moringa Mania Moringa is positioned as the newest superfood in North America. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 29, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/moringa-mania ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Moringa Mania trend? **Moringa Mania:** In North America, moringa is familiar to consumers for its applications in skincare, however a new shift is seeing the plant being incorporated into the food and beverage industry. The nutrient-rich ingredient has long been used in the regions it is inherent to, and its adoption into North America speaks to the marked consumer preference for natural goods that have years of historical applications behind them. ## At a Glance - Evidence: 5 featured examples - Articles from: May 10, 2017 to May 24, 2019 - Published: Jan 29, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Moringa Mania trend ### Plant-based superfoods Consumers are increasingly looking for natural, minimally processed foods with health benefits like moringa, driving an increase in demand for plant-based superfoods in the food and beverage industry. ### Clean label products Clean label products with simpler, more natural ingredient lists are gaining popularity among consumers, driving brands to create healthier alternatives to traditional snacks and drinks. ### Drinks as meal replacements Consumers are looking for convenient and nutritious on-the-go options, fueling the creation of drinkable alternatives for breakfast or post-workout recovery. ## What the Moringa Mania trend means for industry ### For Health and wellness Innovation opportunities include combining functional ingredients with popular formats like bars, snacks, and drinks. ### For Food and beverage Opportunities include developing plant-based, minimally processed products for consumers seeking healthier options, as well as exploring the use of superfoods in new product lines. ### For Nutrition and supplements Opportunities include creating products that address specific health concerns, such as protein supplements or plant-based alternatives for traditional supplements. ## Workshop question How can your brand incorporate rich traditions into its product/service? ## Trend signals for Moringa Mania Trend score 3.7 out of 10, from popularity 55%, activity 48%, freshness 8%. - Popularity: 55% - Activity: 48% - Freshness: 8% ## Examples of the Moringa Mania trend 5 featured examples from May 10, 2017 to May 24, 2019. - [Botanical-Infused Spring Waters](https://www.trendhunter.com/trends/drink-line): The One Drink Origins Drink Line is a Healthier Beverage Option (Category: Lifestyle) Implication: Opportunity for beverage companies to innovate and cater to the demand for healthier drink options. - [Drinkable Collagen Greens](https://www.trendhunter.com/trends/collagen-greens): The Sproos Collagen Greens is Keto-Friendly and Gluten-Free (Category: Lifestyle) Implication: The health and wellness industry can capitalize on the trend of drinkable collagen greens by developing innovative products that cater to specific health needs. - [Plant-Based Crunchy Snacks](https://www.trendhunter.com/trends/moringa-puffs): Vegan Rob's Moringa Puffs are Packed with Nutritional Benefits (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the development of innovative, health-focused snack brands that prioritize both taste and nutritional value. - [Clean Protein Nutrition Drinks](https://www.trendhunter.com/trends/kiito): The KiiTO Drink is Made without Dairy, Soy or Added Sugar (Category: Lifestyle) Implication: Disruptive innovation opportunity to develop and market a wide range of plant-based protein products, including beverages, to cater to the increasing number of consumers shifting… - [Moringa Energy Bars](https://www.trendhunter.com/trends/benefits-of-moringa): Moringa Wellness' Products Share the Benefits of Moringa Without Its Flavor (Category: Lifestyle) Implication: The natural supplement industry could benefit from innovations in water-soluble botanical extracts and novel delivery methods, allowing for easier consumption of superfoods. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)