# Mood Marketing Online campaigns elevate spirits, inspire interaction. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Oct 19, 2011 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/mood-marketing ## Key Figures - Trend score: 4.0/10 - Evidence articles: 7 ## What is the Mood Marketing trend? **Mood Marketing:** For brands seeking new methods of gaining consumer attention, one way to enhance engagement and interaction is through mood-boosting, inspiring campaigns that not only involve consumers but also make them feel good at the same time. Athletic brands such as Nike have been known for doing this (sports products tend to lend themselves to motivational themes), but inspiring, mood-based messaging can extend to different product types, from beverages to skincare products, as well. ## At a Glance - Evidence: 7 featured examples - Articles from: May 4 to Aug 28, 2011 - Published: Oct 19, 2011 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mood Marketing trend ### Mood Marketing Brands can enhance engagement and interaction by creating mood-boosting, inspiring campaigns that make consumers feel good at the same time. ### Interactive Campaigns Businesses can use interactive campaigns to expand their impact in the marketplace and create memorable impressions. ### Personalized Advertising Companies can create personalized advertising campaigns to encourage customer engagement and increase brand loyalty. ## What the Mood Marketing trend means for industry ### For Sports Apparel Athletic companies can use motivational themes to create inspiring campaigns and attract consumers. ### For Food and Beverage Brands can use personalized advertising to create engaging campaigns that encourage customers to try new products or flavors. ### For Skincare Beauty brands can use mood-based messaging to create campaigns that make consumers feel good and encourage them to try new products. ## Trend signals for Mood Marketing Trend score 4.0 out of 10, from popularity 75%, activity 37%, freshness 8%. - Popularity: 75% - Activity: 37% - Freshness: 8% ## Examples of the Mood Marketing trend 7 featured examples from May 4 to Aug 28, 2011. - [Motivating Interactive Campaigns](https://www.trendhunter.com/trends/find-your-strong): Saucony's Athletic Ad Campaign Asks Users to Find Their Strength (Category: Marketing) Implication: Saucony's campaign in the athletic apparel industry utilizes personalized marketing and social media engagement to connect with consumers. - [Drink-Buying Apps](https://www.trendhunter.com/trends/tgifridays-buy-a-beer): The TGIFriday's Buy a Beer Campaign Allows You to Buy Rounds for Your Friends (Category: Lifestyle) Implication: The TGIFriday's Buy a Beer campaign presents a disruptive innovation opportunity for the hospitality industry to enhance customer engagement and drive sales through interactive ma… - [Intimacy-Inviting Campaigns](https://www.trendhunter.com/trends/nivea-a-million-moments-of-closeness): Nivea 'A Million Moments of Closeness' Promotion (Category: Marketing) Implication: Skincare brands can leverage intimate marketing campaigns to connect with consumers on a personal level and showcase their products' benefits effectively. - [Soda Scavenger Hunts](https://www.trendhunter.com/trends/happiness-in-numbers): Coca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for Friends (Category: Marketing) Implication: Disruptive innovation opportunity: Integrate technology and gamification into the beverage industry to create immersive brand experiences and boost customer engagement. - [Youth-Inspiring Campaigns](https://www.trendhunter.com/trends/levi-s-legacy): 'Levi's Legacy' Video Encourages Positive Change (Category: Marketing) Implication: Fashion brands can leverage their influence to inspire youth and promote positive change through their campaigns. - [Personalized Gum Advertising](https://www.trendhunter.com/trends/mentos-up2u): The New Mentos Up2U Ad Campaign Gets Interactive (Category: Marketing) Implication: The incorporation of technology and personalization in ad campaigns creates opportunities for innovative ad formats and targeting strategies. - [Friends Forever Campaigns](https://www.trendhunter.com/trends/orangina-app): The Orangina App Reveals Meaningful Facebook Relationships (Category: Marketing) Implication: Beverage companies can design social media campaigns that associate their brand with positive emotions towards friendship. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)