# Mood Food Brands highlight the mood-boosting qualities of the foods they offer. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 1, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mood-food ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Mood Food trend? **Mood Food:** Many foods have mood-boosting qualities, however brands are curating mood-enhancing edible products, and specifically highlighting their impact on consumers' emotions. The positioning of products as more than delicious and/or nutritious, and into them having an emotive effect, caters to consumers seeking all-encompassing products that optimize the value of their purchases. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 28, 2017 to Jul 15, 2019 - Published: May 1, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Mood Food trend 6 featured examples from Aug 28, 2017 to Jul 15, 2019. - [Mood-Boosting Prebiotic Powders](https://www.trendhunter.com/trends/uplift-food): Uplift Food's 'Daily Uplifter' Supports Good Gut Health and More (Category: Lifestyle) Implication: The food and beverage industry can explore the development of functional food products that incorporate prebiotic fibers and resistant starches for mood management. - [Indulgent Wellness Powders](https://www.trendhunter.com/trends/ceremony-tonic): Moondeli's Delicious 'Ceremony Tonic' Contributes to Hormone Balance (Category: Lifestyle) Implication: Wellness powders and functional beverages fit well into the beauty and wellness industry, providing natural yet effective benefits to consumers. - [Stress-Reducing Granolas](https://www.trendhunter.com/trends/grain-free-granolas): Kitchfix's Grain-Free Granolas Help to Limit Intake of Grains & Sugar (Category: Lifestyle) Implication: Food production companies can invest in creating new free-from and healthful snacking options to meet the needs of health-conscious consumers. - [Relaxing Snack Bars](https://www.trendhunter.com/trends/dream-bars): 'Dream Bars' Promote Calm, Focus, Sleep and Lucid Dreaming (Category: Lifestyle) Implication: Opportunity for snack food companies to create innovative products that address specific wellness needs, such as promoting relaxation and improving sleep quality. - [Tasty Raw Chocolate Squares](https://www.trendhunter.com/trends/raw-chocolate-squares): Mid-Day Squares Promises to Quickly Satisfy Hunger & Boost One's Mood (Category: Lifestyle) Implication: The health food industry has the opportunity to capitalize on the trend of raw chocolate squares by developing and marketing nutritious snack products that are appealing to consum… - [Stress-Reducing Airline Food](https://www.trendhunter.com/trends/monarch-airlines): 'Monarch Mood Food' was Designed by a Food Psychologist (Category: World) Implication: Airline companies can revolutionize the in-flight experience by providing stress-reducing food that improves passengers' mental and physical well-being. **Workshop question:** How could your brand add an extra element of purpose or function to its products/services? ## Themes within the Mood Food trend ### Functional Foods for Mood Enhancement Brands are curating food products specifically designed to improve the mood of consumers and promote emotional wellness ### Preventative Health with Prebiotics and Probiotics Functional food brands are focusing on gut health as a key factor in overall physical and psychological wellness ### Grain-Free and Sugar-Free Alternatives Brands are promoting grain-free and sugar-free options to limit inflammation and promote overall health ## What the Mood Food trend means for industry ### For Functional Food Industry Functional food and beverage brands can highlight the importance of emotional and psychological wellness and cater to consumers in search of all-encompassing products ### For Health and Wellness Industry Health and wellness products can promote the benefits of prebiotics and probiotics and emphasize the gut-brain connection for overall wellness ### For Food and Beverage Industry Food and beverage companies can promote the benefits of healthier, grain-free and sugar-free options to cater to consumers seeking healthier alternatives ## Trend signals for Mood Food Trend score 4.2 out of 10, from popularity 66%, activity 52%, freshness 8%. - Popularity: 66% - Activity: 52% - Freshness: 8% ## Recent trend clusters - [Sweet Redirect](https://www.trendhunter.com/protrends/autumn-flavor-crossover) (Lifestyle) - [Sleep Orchestration](https://www.trendhunter.com/protrends/sleep-orchestration) (Lifestyle) - [Collagen Utility](https://www.trendhunter.com/protrends/collagen-beauty-snacking) (Lifestyle) - [Quiet Fuel](https://www.trendhunter.com/protrends/clean-label-convenience) (Lifestyle) ## Trending in Lifestyle - [Peanut Isolate Mix-Ins](https://www.trendhunter.com/trends/peanut-isolate-mix-ins) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)