# Mood Cosmetic Mainstream cosmetic brands tap into the power of aromatherapy. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 11, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mood-cosmetic ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Mood Cosmetic trend? **Mood Cosmetic:** With smaller artisanal brands known for their focus on aromatherapy becoming more popular, corporations with more mainstream audiences are taking notes. These brands are now offering cosmetic items with mood-boosting benefits. ## The consumer insight behind the Mood Cosmetic trend As consumers turn to beauty and self-care rituals that prioritize function as much as they do overall experience, they're more likely to seek out smaller brands that have the capacity to innovate in the wellness space. With large traditional organizations typically lagging when it comes to experimentation and experience over function and branding alone, consumers seek out brands that prioritize their more modern preferences. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 25, 2019 to Aug 6, 2020 - Published: Aug 11, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mood Cosmetic trend ### Aromatherapy in cosmetics With smaller artisanal brands known for their focus on aromatherapy becoming more popular, corporations with more mainstream audiences are taking notes. ### Crystal-infused skincare A variety of brands are creating products that offer a practical way for consumers to indulge in luxurious self-care rituals. ### Mood-boosting facial mists As consumers turn to beauty and self-care rituals that prioritize function as much as they do overall experience, they're more likely to seek out smaller brands that have the capacity to innovate in the wellness space. ## What the Mood Cosmetic trend means for industry ### For Beauty and Personal Care Innovation in the beauty and personal care industry can create opportunities to offer mood boosting cosmetic and personal care products. ### For Wellness The trend towards mood-boosting cosmetics points to an increased demand for wellness products that prioritize emotional needs. ### For Luxury By incorporating unique and indulgent ingredients like crystals and aromatherapy, brands can create new products that tap into the growing market demand for luxury self-care. ## Workshop question How is your brand appealing to more unique tastes and preferences? ## Trend signals for Mood Cosmetic Trend score 3.6 out of 10, from popularity 56%, activity 44%, freshness 9%. - Popularity: 56% - Activity: 44% - Freshness: 9% ## Examples of the Mood Cosmetic trend 4 featured examples from Jul 25, 2019 to Aug 6, 2020. - [Stimulating Wasabi Shampoos](https://www.trendhunter.com/trends/stimulating-shampoo): Lush Cosmetics' Stimulating Shampoo Promotes Hair Growth (Category: Fashion) Implication: Natural hair care products companies can disrupt the market by creating natural hair growth boosting shampoos with soothing aromas. - [Hydrating Mood Mists](https://www.trendhunter.com/trends/mood-mist): e.l.f. Cosmetics' Facial Oil Mists Focus on Calming, Energizing & More (Category: Fashion) Implication: The beauty industry is poised to capitalize on the demand for customizable and sensory skincare, with opportunities in product development and marketing. - [Mood-Altering Face Mists](https://www.trendhunter.com/trends/face-mists): St. Ives' Face Mists are Hydrating, Relaxing and Energizing (Category: Fashion) Implication: Skincare brands can capitalize on the trend by incorporating mood-boosting fragrances in their products. - [Crystal-Infused Cleansing Bars](https://www.trendhunter.com/trends/facial-cleansing-bar): The Rose Quartz + Charcoal Facial Cleansing Bar Inspires Self-Love (Category: Fashion) Implication: Beauty and Skincare industry has an opportunity to develop crystal-infused and mood-boosting products that create a luxurious self-care ritual. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)