# Artificial Home-Cooked The concept of comfort food is taken a step further in artificial flavoring. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 5, 2014, updated Feb 12, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/monotonized-flavor ## Key Figures - Trend score: 2.2/10 - Evidence articles: 5 ## What is the Artificial Home-Cooked trend? **Artificial Home-Cooked:** Convenience reigns supreme amid hungry consumers, which is an aspect that's being evolved to a hyper-extreme level with elaborate recipes being adopted into flavoring. Speaking to the curious eater who craves home-cooked meals, but doesn't have the time to make them, the flavors are nostalgic and thus, as mentally stimulating as they are taste-wise. This offers a total sensory experience to evoke sentimentality and a sense of camaraderie with brands. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 23, 2013 to Feb 3, 2014 - Published: Feb 5, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Artificial Home-Cooked trend ### Artificial Flavoring The rise of artificial flavoring is catering to consumers' desire for convenience and nostalgia through flavors that imitate home-cooked meals, with disruptive innovation opportunities in the food and beverage industry for creating unique flavors with a focus on mental stimulation. ### Unconventional Flavor Pairings Creating unconventional flavor pairings, such as sweet and savory combinations, seafood-flavored snacks, and soup-infused chip flavors, offers disruptive innovation opportunities in the snack food industry by catering to adventurous eaters and expanding the range of flavor options available. ### Limited Time Offers Limited time snack food flavors, such as seasonal or holiday-inspired options, create a sense of urgency and exclusivity among consumers, leading to increased demand and disruptive innovation opportunities for releasing new and unique flavors periodically. ## What the Artificial Home-Cooked trend means for industry ### For Food and Beverage The food and beverage industry can access disruptive innovation opportunities in the development and creation of unique flavor profiles and innovative food pairings to cater to consumer demand for convenience, nostalgia, and adventure. ### For Snack food The snack food industry can access disruptive innovation opportunities by exploring unconventional flavors, such as seafood and soup broth-infused chips, while also focusing on limited time offers to create urgency and exclusivity among consumers. ### For Marketing Marketing professionals can access disruptive innovation opportunities in creating limited edition flavors to promote product launches and create buzz among consumers, while also utilizing nostalgia and adventurousness as key selling points to attract a wider audience. ## Trend signals for Artificial Home-Cooked Trend score 2.2 out of 10, from popularity 37%, activity 21%, freshness 8%. - Popularity: 37% - Activity: 21% - Freshness: 8% ## Examples of the Artificial Home-Cooked trend 5 featured examples from Sep 23, 2013 to Feb 3, 2014. - [Fishy-Flavored Chips](https://www.trendhunter.com/trends/shrimp-mayonnaise-doritos): Shrimp Mayonnaise Doritos are Perfect for Adventurous Snackers (Category: Lifestyle) Implication: Opportunity for snack manufacturers to innovate and expand their product lines by introducing unique and unconventional flavors to attract adventurous consumers. - [Savory Sweet Cookie Flavors](https://www.trendhunter.com/trends/oreo-cookie-flavor): There Will Soon be Two New Oreo Cookie Flavors in the Family (Category: Lifestyle) Implication: Opportunities for existing companies to expand their product line with unique flavor combinations to cater to changing consumer preferences. - [Soup Broth Chip Flavors](https://www.trendhunter.com/trends/cheetos-cream-stew): The Cheetos Cream Stew Flavor Infuses Broth Ingredients into Chip Form (Category: Lifestyle) Implication: The introduction of unique chip flavors like Cheetos cream stew can inspire innovation within the snack food industry, leading to new and exciting product offerings. - [Cake-Flavored Classic Candies](https://www.trendhunter.com/trends/flavored-mms): These Tasty Cake Flavored M&M's Will Be Available Come May 2014 (Category: Lifestyle) Implication: The confectionery industry can introduce new cake-flavored products to attract new buyers and increase sales. - [Pie-Flavored Potato Chips](https://www.trendhunter.com/trends/pecan-pie-pringles): The New Pecan Pie Pringles Hit Shelves Just in Time for the Holidays (Category: Lifestyle) Implication: The food and beverage industry can explore creating unique sweet-savory combinations to cater to evolving consumer preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)