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# Monochrome Makeup
Makeup products are designed formulated to suit any part of the face.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 25, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/monochrome-makeup

## Key Figures

- Trend score: 3.7/10
- Evidence articles: 4

## What is the Monochrome Makeup trend?

**Monochrome Makeup:** Though multi-use makeup items aren't uncommon, they're increasingly popular as monochrome and easy makeup aesthetics become more popular. Formulated for the eyes, cheeks and lips, these products allow consumers to speedily apply one cohesive makeup look.

## The consumer insight behind the Monochrome Makeup trend

Due to people being limited in what they've been able to do outside the home in recent months, they're focusing less on makeup than they previously were. When choosing to apply makeup, consumers are now searching for looks that are both aesthetically pleasing and curated so that they can be applied quickly.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Jan 21, 2019 to Apr 15, 2020
- Published: Aug 25, 2020
- Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Monochrome Makeup trend

### Monochrome Makeup

Multi-use makeup products, formulated for the eyes, cheeks and lips, allow consumers to quickly apply one cohesive makeup look.

### Versatile Cosmetic Emulsions

Cosmetic emulsions that can be used on the eyes, lips and cheeks provide consumers with endless possibilities when it comes to mixing custom colors.

### Multi-Use Skincare Sticks

Multi-use skincare sticks that offer triple defense protection, can be used to add color to the cheeks, eyes and lips, and provide an easy and travel-friendly way for people to liven up their look.

## What the Monochrome Makeup trend means for industry

### For Beauty Industry

The beauty industry can benefit from creating more multi-use makeup and skincare products that are versatile and time-saving for consumers.

### For Cosmetic Industry

The cosmetic industry can explore packaging makeup in tubes of paint to encourage creativity and custom shade mixing.

### For Skincare Industry

The skincare industry can incorporate triple defense protection and multi-use stick designs to create travel-friendly products that protect and hydrate the skin while adding color.

## Workshop question

How is your brand prioritizing curation and convenience?

## Trend signals for Monochrome Makeup

Trend score 3.7 out of 10, from popularity 48%, activity 54%, freshness 9%.

- Popularity: 48%
- Activity: 54%
- Freshness: 9%

## Examples of the Monochrome Makeup trend

4 featured examples from Jan 21, 2019 to Apr 15, 2020.

- [Multi-Use Skincare Sticks](https://www.trendhunter.com/trends/physicians-formula-skincare-stick): Physicians Formula's Solid Skincare Offers Three Types of Protection (Category: Fashion)
  Implication: Cosmetic companies can tap into the trend of multi-use skincare sticks and develop innovative products that cater to consumers looking for simplicity and versatility.
- [Universally Flattering Matte Lipsticks](https://www.trendhunter.com/trends/matte-lipstick): Sunnies Face's Fluffmatte Lipsticks are Made to Suit All (Category: Fashion)
  Implication: Opportunity for beauty brands to create universally flattering lipstick shades and innovative formulas.
- [Versatile Painterly Cosmetics](https://www.trendhunter.com/trends/cosmetic-emulsions): Depixym's Cosmetic Emulsions Can Be Used on the Lips, Eyes & Cheeks (Category: Fashion)
  Implication: The cosmetics industry can explore innovative ways to develop customizable and multi-functional products like Depixym's Colour Emulsion.
- [Berry-Hued Hydrating Multisticks](https://www.trendhunter.com/trends/multisticks): Live Tinted's Huestick Captures the Vibrancy of Holi (Category: Fashion)
  Implication: The cosmetics industry can increase sales and meet customer demands by creating hydrating and multi-use makeup products with bold colors.

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All articles: [Fashion](https://www.trendhunter.com/fashion)
