# Monochromatic Health Healthy food and beverage takes a sleeker approach to branding. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 11, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/monochromatic-health ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Monochromatic Health trend? **Monochromatic Health:** Food and beverage products espousing the benefits of health and wellness have often taken a light, youthful approach to branding. However, in an attempt to upscale their offerings, many brands are now turning to sleek, monochromatic labeling, often referencing craft products, instead. A scaled-back approach not only stands out on shelves, but also evokes a quiet confidence in the quality and authenticity of the product, which is especially important to discerning consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 27, 2015 to Feb 10, 2016 - Published: Feb 11, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Monochromatic Health trend ### Monochromatic Branding Health and wellness brands are turning to sleek, monochromatic labeling for a scaled-back approach, which evokes a quiet confidence in the quality and authenticity of the product. ### Drinkable Meal Replacements As people become more health-conscious, drinkable meal replacements like Ambronite are gaining popularity as they're jam-packed with essential nutrients, ideal for fitness buffs on the go. ### Probiotic Infused Products Consumers are looking for new versions of products that they would normally consume, with the addition of probiotics, proven to boost immune and digestive health, as well as assist with the absorption of vitamins and nutrients. ## What the Monochromatic Health trend means for industry ### For Health and Wellness As the health and wellness industry grows, businesses can tap into the trend of monochromatic branding to stand out on shelves and evoke a sense of quality and authenticity. ### For Food and Beverage Drinkable meal replacements offer convenient, nutrient-dense options for busy people, and are also ideal for fitness enthusiasts on the go. ### For Beauty and Personal Care Probiotic-infused products like Lulli's 'BLACK MAGIC: Activated Charcoal Elixir' offer health-boosting benefits for skin and weight management, becoming a great addition to beauty regimens. ## Workshop question Reimagine your brand in it's most simplified form, what does this look like from a packaging/marketing perspective? ## Trend signals for Monochromatic Health Trend score 3.8 out of 10, from popularity 55%, activity 50%, freshness 8%. - Popularity: 55% - Activity: 50% - Freshness: 8% ## Examples of the Monochromatic Health trend 5 featured examples from Jul 27, 2015 to Feb 10, 2016. - [Charcoal Detox Drinks](https://www.trendhunter.com/trends/detox-drink): Lulli's 'BLACK MAGIC: Activated Charcoal Elixir' Boosts One's Metabolism (Category: Lifestyle) Implication: The health and wellness industry can capitalize on the activated charcoal detox trend by offering a range of detox products and programs. - [Probiotic Coffee Beverages](https://www.trendhunter.com/trends/coffee-and-probiotics): This 'Jus by Julie' Drink Combines Coffee and Probiotics (Category: Lifestyle) Implication: The coffee industry can explore disruptive innovations by incorporating probiotics into their product offerings. - [Gourmet Soup Mixes](https://www.trendhunter.com/trends/gourmet-soup): Gourmet Bistro Soups Were Created with the Busy Young Professional in Mind (Category: Lifestyle) Implication: The gourmet soup mixes cater to the growing demand for convenient and high-quality food options. - [Drinkable Meal Replacements](https://www.trendhunter.com/trends/meal-replacement): Ambronite is an Organic Meal Alternative That One Can Drink (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the food and beverage industry by offering convenient, nutrient-rich drinkable meal alternatives. - [Sweet Superfood Popcorn](https://www.trendhunter.com/trends/healthy-snacking): Sakara Life's Sweetened Popcorn Encourages Healthy Snacking (Category: Lifestyle) Implication: The Sweet Superfood Popcorn from Sakara Life is an opportunity for the healthy snack food industry to create snack alternatives with clean ingredients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)