# Monk Fruit Candy Monk fruit is being used as a natural sweetener in candy products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 18, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/monk-fruit-candy ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Monk Fruit Candy trend? **Monk Fruit Candy:** Monk fruit sweetener is a popular natural alternative to sugar, particularly for people who subscribe to keto diets. Now, candy brands are adapting the ingredient into their products to cut their sugar content while maintaining indulgent flavors. ## The consumer insight behind the Monk Fruit Candy trend The average health-conscious consumer is a little bit more focused on overall wellbeing than they are simply restricting their diets and losing weight. This healthier and more adaptable focus on personal wellbeing has left space for consumers to indulge without guilt or harm, while still incorporating the ingredients and products that they know are good for them. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 18, 2022 to Nov 9, 2023 - Published: May 18, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Monk Fruit Candy trend ### Monk Fruit Sweetener Monk fruit sweetener is being increasingly utilized to create low-sugar candies that appeal to health-conscious consumers. ### Better-for-You Candy The trend of creating low-sugar candies with all-natural sweeteners and superfoods that cater to health-conscious consumers is gaining traction. ### Spicy Flavor Infusions More candy brands are infusing their fruit candies with spicy and bold flavors like chili lime and sea salt to create unique taste experiences. ## What the Monk Fruit Candy trend means for industry ### For Food and Beverage The food and beverage industry can explore the use of monk fruit sweetener and superfoods in creating healthier sweet treats. ### For Candy and Confectionery The candy and confectionery industry can innovate by expanding their line of low-sugar candies with bold and unique flavor infusions. ### For Health and Wellness The health and wellness industry can leverage the increased demand for better-for-you candies that cater to consumers' dietary preferences and nutritional goals. ## Workshop question How could your brand create a more balanced approach to wellness in its product/service? ## Trend signals for Monk Fruit Candy Trend score 3.5 out of 10, from popularity 46%, activity 40%, freshness 19%. - Popularity: 46% - Activity: 40% - Freshness: 19% ## Examples of the Monk Fruit Candy trend 4 featured examples from Jun 18, 2022 to Nov 9, 2023. - [Spicy Low-Sugar Chews](https://www.trendhunter.com/trends/tamalitoz): Tamalitoz ChewLows Fuse Fruit Flavors with Sea Salt & Chili Lime (Category: Lifestyle) Implication: Tamalitoz ChewLows caters to the interests of health-conscious consumers who seek low-sugar, vegan, non-GMO, and gluten-free snacks. - [Caramel Brownie Dessert Bars](https://www.trendhunter.com/trends/caramel-brownie-greek-yogurt-bars): Enlightened is Selling New Caramel Brownie Greek Yogurt Bars (Category: Lifestyle) Implication: The frozen dessert industry can continue to innovate by creating healthier dessert options that use Greek yogurt and other low-calorie sweeteners. - [Monkfruit Cooking Sweeteners](https://www.trendhunter.com/trends/trunativ): Trunativ Debuts the Natural Everyday Sweet Sugar Alternative (Category: Lifestyle) Implication: The health and wellness industry can capitalize on Trunativ's Everyday Sweet as a sugar alternative catering to individuals with dietary restrictions and health-conscious consumer… - [Cafe-Inspired Chocolate Almonds](https://www.trendhunter.com/trends/oat-milk-chocolate-almonds): Pocket's Chocolates & Blue Bottle Made Oat Milk Chocolate Almonds (Category: Lifestyle) Implication: The NOLA Oat Milk Chocolate Almonds cater to the food and beverage industry, specifically the market for innovative and indulgent snacks. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)