# Modified Worship Religious communities are adapting virtually & in-person to COVID restrictions. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Apr 14, 2021 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/modified-worship ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Modified Worship trend? **Modified Worship:** Religious services are being delivered both through online platforms, as well as in-person, physically distant events. This presents individuals with a choice for what is most comfortable and safe for them as they practice their fate. ## The consumer insight behind the Modified Worship trend When faced with difficult and devastating times, individuals often try to focus on experiences or objects in their routines that help them feel grounded. The closures of non-essential businesses and services, as well as the need for physical distancing, have caused some of these comfort-inducing experiences to be inaccessible. As a result, individuals are looking for close alternatives that are modified as per government-imposed safety measures. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 23, 2020 to Apr 13, 2021 - Published: Apr 14, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Modified Worship trend ### Modified Worship Services Religious communities have adopted virtual and in-person events simultaneously, which could lead to an increase in hybrid worship services, blurring the line between physical and digital worship. ### Pop-Up Churches Temporary structures that allow for physical distancing, like open-sided churches, have become popular in response to COVID-19, presenting opportunities to create innovative designs for similar temporary structures. ### Virtual Church Services Streaming services for religious services have become more popular due to the pandemic, presenting opportunities for tech companies to improve the quality of these services and provide a more immersive experience for viewers. ## What the Modified Worship trend means for industry ### For Religion Religious institutions are adapting to the pandemic by using technology and creating pop-up churches; opportunities exist for innovation in how religious services are delivered. ### For Architecture Temporary structures for gatherings, like open-sided churches, have become popular in the pandemic, presenting opportunities for innovation in how these structures are built and designed. ### For Technology The rise in streaming services for religious institutions presents opportunities for tech companies to improve the quality of these services and create a more immersive virtual worship experience. ## Workshop question How can your brand comfort consumers during difficult times? ## Trend signals for Modified Worship Trend score 3.0 out of 10, from popularity 39%, activity 41%, freshness 10%. - Popularity: 39% - Activity: 41% - Freshness: 10% ## Examples of the Modified Worship trend 4 featured examples from Jul 23, 2020 to Apr 13, 2021. - [Social Distance-Encouraging Installations](https://www.trendhunter.com/trends/gridded-system): Caret Studio's Gridded System Brings Awareness (Category: Art & Design) Implication: Opportunities for businesses to innovate in public art and design, especially in creating functional installations that address public health concerns - [Open-Sided Pop-Up Churches](https://www.trendhunter.com/trends/popup-church): Colab-19 Has Built a Cross-shaped Church for Worship During COVID-19 (Category: Art & Design) Implication: The religious industry can explore pop-up churches as a way to continue providing their services while keeping their congregations safe during pandemics. - [Virtual Church Services](https://www.trendhunter.com/trends/virtual-church): The Metropolitan Bible Church Offers Live Services on YouTube (Category: Social Good) Implication: Religious institutions are likely to invest in technology that makes virtual church services possible. - [Religious Children's Streaming Services](https://www.trendhunter.com/trends/yippee): Yippee Streams Faith-Themed Programming for Families (Category: Tech) Implication: Media and entertainment companies can leverage this trend by creating niche programming on various aspects of faith and heritage to cater to religious families. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)