# Modified Tough Leather gets a softer touch with feminine interpretations and details. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 2, 2013 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/modified-tough ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Modified Tough trend? **Modified Tough:** Leather is typically associated with edgy, rocker-style looks, but now designers are coming up with new ways to use this staple material. Leather is being interwoven into more feminine styles and designs, with everything from sleep masks and scarves getting a luxe leather infusion. This adds softness to the traditional tough look of leather while also allowing fashion consumers to give their styles more of an edge. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 14 to Dec 26, 2012 - Published: Jan 2, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Modified Tough trend ### Feminine Leather Designers are infusing leather into more feminine styles and designs, allowing consumers to soften the traditional tough look of leather. ### Soft Leather Accessories Supple leather can now be worn comfortably all winter long, as evidenced by the Luxirare leather scarf, opening up new opportunities for designers to create comfortable yet stylish accessories. ### Lascivious Leather Leather and bondage are becoming more mainstream, as seen in the Gianluca Fontana GQ Turkey December 2012 shoot, indicating potential opportunities for the fashion industry to experiment with new interpretations of these styles. ## What the Modified Tough trend means for industry ### For Fashion These trends are directly related to the fashion industry, offering opportunities for designers, retailers, and manufacturers to adapt and innovate. ### For Accessories The trend of Soft Leather Accessories offers potential opportunities for designers and manufacturers of winter wear such as scarves, hats and gloves. ### For Photography The trend of Lascivious Leather not only relates to fashion, but also the photography industry, showing the potential for photographers to showcase these styles in editorials and shoots. ## Trend signals for Modified Tough Trend score 5.2 out of 10, from popularity 71%, activity 76%, freshness 8%. - Popularity: 71% - Activity: 76% - Freshness: 8% ## Examples of the Modified Tough trend 6 featured examples from Jun 14 to Dec 26, 2012. - [Ebony Rocker Editorials](https://www.trendhunter.com/trends/harper-s-bazaar-brazil-june-2012): The Harper’s Bazaar Brazil June 2012 Photoshoot Stars a Dark Tati Co (Category: Fashion) Implication: Opportunity for disruptive innovation in the fashion industry by exploring unconventional materials and textures for rock-inspired fashion. - [Lascivious Leather Editorials](https://www.trendhunter.com/trends/gianluca-fontana-gq): The Gianluca Fontana GQ Turkey Cover Shoot Teases (Category: Fashion) Implication: Industry potential for fashion photographers to explore new ways of capturing sensuality and beauty in their shoots, inspired by the Gianluca Fontana GQ Turkey editorial. - [Spiraled Leather Cutout Bibs](https://www.trendhunter.com/trends/albaguilar-necklaces): The Albaguilar Necklaces Boldly Wrap Around Your Neck Like a Collar (Category: Fashion) Implication: Opportunity to integrate chunky jewelry designs into the fashion industry and add new dimensions to classic fashion styles - [Soft Leather Accessories](https://www.trendhunter.com/trends/luxirare-leather-scarf): The Luxirare Leather Scarf Makes it Cool to Be Warm (Category: Luxury) Implication: Leather accessories and fashion are becoming increasingly popular, providing opportunities for new designers and businesses to enter the market. - [Metallic Tartan Pumps](https://www.trendhunter.com/trends/christian-louboutin-anita): The Christian Louboutin Anita Buckled Tartan Shoes Go Punk (Category: Fashion) Implication: Opportunity for disruptive innovation in the fashion industry by creating unique and innovative footwear designs. - [Feminized Bomber Jackets](https://www.trendhunter.com/trends/denim-and-leather-max-jacket-by-veda): The Denim and Leather Max Jacket by VEDA is Rebellious (Category: Lifestyle) Implication: Opportunities in the clothing industry to cater to a fashion-forward audience looking for unique and edgy apparel. ## Recent trend clusters - [Aromatic Utility](https://www.trendhunter.com/protrends/aromatic-utility) (Fashion) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Fashion - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)