# Modest-Chic The rise of conventional couture redefines what it means to be attractive. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 8, 2013 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/modestchic ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Modest-Chic trend? **Modest-Chic:** The fashion industry had its roots planted in sexuality for quite some time; however, this changes as the definition of what's attractive shifts away from explicit physicality and more toward intellect. Resulting in more modest, yet modern apparel, this movement changes more than just the fashion industry. Companies from all industries can benefit from putting less emphasis on physical sexuality in advertising and marketing strategies. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 14 to Jul 8, 2013 - Published: Jul 8, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Modest-Chic trend ### Modest Chic Fashion Movement The rise of conventional couture redefines what it means to be attractive, leading to a need for modest but modern apparel and a shift away from physical sexuality in advertising and marketing strategies. ### Artist-Inspired Fashion Collections The trend of artist homage catalogues and collections pays tribute to iconic figures such as Frida Kahlo and offers opportunities for collaboration and the merging of art and fashion industries. ### Conservative Fashion Revolution The comfy modest female fashion, chic conservative fashion captures, and 'Amish' fashion series reflect a growing trend of covering up while remaining fashionable, offering market opportunities for stylish, modest clothing options. ## What the Modest-Chic trend means for industry ### For Fashion Industry Trends such as Modest Chic and artist-inspired collections are changing the definition of fashion and opening opportunities for creativity, collaborations, and new design ideas. ### For Marketing and Advertising Industry The shift away from physical sexuality in advertising strategies opens up new and more diverse target markets, allowing for more inclusive messaging and brand values. ### For Cultural and Social Industries The Conservative Fashion Revolution reflects a shift in cultural values towards modesty and elegance, offering opportunities to cater to this growing trend and provide new social and cultural options. ## Trend signals for Modest-Chic Trend score 5.1 out of 10, from popularity 64%, activity 81%, freshness 8%. - Popularity: 64% - Activity: 81% - Freshness: 8% ## Examples of the Modest-Chic trend 5 featured examples from Jan 14 to Jul 8, 2013. - [Romantic Goth Girl Apparel](https://www.trendhunter.com/trends/stephane-rolland-aw14): The Stéphane Rolland AW14 Collection Channels Wednesday Addams (Category: Luxury) Implication: Opportunity for fashion brands to explore dark gothic aesthetic. - [Amish-Inspired Streetwear Editorials](https://www.trendhunter.com/trends/aitken-jolly-exit2): The Aitken Jolly Exit Fashion Story Shows Urban Attire (Category: Pop Culture) Implication: Fashion designers and marketers can use cultural references and elements to tap into changing consumer tastes and preferences. - [Chic Conservative Fashion Captures](https://www.trendhunter.com/trends/neutral-tones): The ‘Amish’ Fashion Series Incorporates Neutral Ton (Category: Fashion) Implication: The fashion photography industry can explore innovative ways to capture conservative and stylish looks. - [Comfy Modest Female Fashion](https://www.trendhunter.com/trends/aw-2013-collection): The Kelly Love AW 2013 Collection is Full of Simple Flirty Fashion (Category: Fashion) Implication: Fashions designers and retailers have an opportunity to create collections that cater to the growing market of women who prefer modest and comfortable clothing. - [Artist Homage Catalogs](https://www.trendhunter.com/trends/eudon-choi): The Eudon Choi Autumn/Winter 2013/2014 Collection Channels Frida Kahlo (Category: Pop Culture) Implication: The fashion industry can explore incorporating artistic inspirations from legendary painters like Frida Kahlo to create captivating and nostalgia-inducing collections. ## Recent trend clusters - [Aromatic Utility](https://www.trendhunter.com/protrends/aromatic-utility) (Fashion) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Fashion - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)