# Modernizing Tradition Contemporary wedding photos cater a demand for increased customization. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 29, 2014, updated Apr 9, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/modernizing-tradition ## Key Figures - Trend score: 5.3/10 - Evidence articles: 9 ## What is the Modernizing Tradition trend? **Modernizing Tradition:** While keeping up with tradition is a great way to pay tribute to past techniques, opting for new and improved methods allows for more original experiences. Modern wedding photos that infuse pop culture references and contemporary themes allow couples to be more creative in expressing their interests, offering more of a personalized touch. This illustrates a shift toward customizing consumer experiences. ## At a Glance - Evidence: 9 featured examples - Articles from: May 30, 2013 to Oct 28, 2014 - Published: Jan 29, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Modernizing Tradition trend ### Customization Demand for increased customization allows for more creative expression in weddings and engagements. ### Pop Culture References The incorporation of pop culture references in wedding and engagement photos allow for a personalized touch. ### Fantasy-Themed The use of fantasy themes in weddings and engagements creates a unique and memorable experience. ## What the Modernizing Tradition trend means for industry ### For Wedding and Event Planning These trends offer opportunities to create bespoke, themed, and unconventional wedding and engagement experiences for clients. ### For Photography and Videography These trends open up opportunities for creative and personalized photo and video services that capture unique client experiences. ### For Entertainment and Pop Culture These trends reflect the growing importance of pop culture and emphasize the potential for entertainment based on popular themes. ## Trend signals for Modernizing Tradition Trend score 5.3 out of 10, from popularity 74%, activity 78%, freshness 8%. - Popularity: 74% - Activity: 78% - Freshness: 8% ## Examples of the Modernizing Tradition trend 9 featured examples from May 30, 2013 to Oct 28, 2014. - [Sci-Fi Engagement Photos](https://www.trendhunter.com/trends/doctor-who-wedding): This Couple Staged a 'Doctor Who' Wedding Shoot (Category: Lifestyle) Implication: Photographers can tap into the demand for themed and personalized photoshoots to expand their portfolio and services. - [Harajuku-Themed Wedding Portraits](https://www.trendhunter.com/trends/harajuku-fashion): These Unusual Wedding Photos are Inspired by Harajuku Fashion (Category: Lifestyle) Implication: Opportunity for disruptive innovation: Offer wedding photography services that specialize in capturing and highlighting unique fashion-inspired weddings and portraits. - [Movie-Inspired Engagement Photos](https://www.trendhunter.com/trends/jeff-grubb): Jeff Grubb and His Fiance Indulge Their Blockbuster Film Fantasy (Category: Lifestyle) Implication: Professional photographers can capitalize on this trend by offering unique and personalized movie-inspired photography sessions for engagements, weddings or other special events. - [Dinosaur Massacre Wedding Photography](https://www.trendhunter.com/trends/quinn-miller): Quinn Miller Adds a Little Jurassic Park Flair to his Photos (Category: Lifestyle) Implication: The photography industry can benefit from offering niche-themed wedding photography services. - [Blockbuster Wedding Posters](https://www.trendhunter.com/trends/wedding-posters): This Creative Couple Modeled Their Wedding Posters After Movies (Category: Pop Culture) Implication: Disruptive innovation opportunity: Use AI and automation to streamline the process of creating custom wedding designs, such as movie-themed posters. - [Whimsical Gamer Weddings](https://www.trendhunter.com/trends/world-of-warcraft-theme): This Couple Chose a World of Warcraft Theme for Their Wedding (Category: Pop Culture) Implication: Opportunity for wedding planners to tap into the niche market of fantasy-themed weddings and provide tailored services. - [Fantasy Show Weddings](https://www.trendhunter.com/trends/fantasy-wedding): This Game of Thrones Fantasy Wedding Ceremony is One-of-a-Kind (Category: Lifestyle) Implication: Opportunity for event planners to offer unique immersive experiences for themed weddings and events. - [Sci-Fi Movie Proposals](https://www.trendhunter.com/trends/scifi-wedding): This Sci-Fi Wedding Proposal Video is Equipped with Everything Geeky (Category: Pop Culture) Implication: Disruptive innovation opportunity to offer specialized wedding planning services focused on creating personalized and extraordinary proposal experiences. - [Wizard-Themed Weddings](https://www.trendhunter.com/trends/harry-potter-weddings): This Spellbinding Harry Potter Wedding Includes Magical Decorations (Category: Lifestyle) Implication: Businesses can provide specialized services for themed weddings, such as venue decoration, costume rental, and themed catering. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - 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