# Modernizing Greenery High-tech planters cater to consumers who are reliant on digital technology. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 10, 2014, updated Apr 7, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/modernizing-greenery ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Modernizing Greenery trend? **Modernizing Greenery:** As the interest in eco-consciousness increases, so to does the demand for domestic plantlife. This has spawned an infusion of high-tech gadgets into the gardening world, opening the industry up to even the least experience home gardener. Ultimately, even in the midst of a technologically run world, consumers crave a naturalistic connection. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 21 to Oct 24, 2013 - Published: Feb 10, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Modernizing Greenery trend ### Smart Gardening Integrating technology and sensors into gardening gadgets to make it more precise and user-friendly. ### Eco-Friendly Gardening Embracing green solutions and eco-friendly materials in gardening and agriculture. ### Indoor Farming Facilitating the growing of fresh produce in urban settings through hydroponics, LEDs, and compact gardening systems. ## What the Modernizing Greenery trend means for industry ### For Agriculture Technology and green solutions could create efficient and sustainable farming practices. ### For Home Appliances Integrating gardening solutions in home appliances, like smart fridges, could be a way for companies to diversify their product lines. ### For Home Decor Companies in home decor could expand their offering to include functional, yet aesthetically pleasing indoor gardening solutions. ## Trend signals for Modernizing Greenery Trend score 5.1 out of 10, from popularity 80%, activity 64%, freshness 8%. - Popularity: 80% - Activity: 64% - Freshness: 8% ## Examples of the Modernizing Greenery trend 4 featured examples from Mar 21 to Oct 24, 2013. - [Plant-Incorporated Lighting](https://www.trendhunter.com/trends/fresh-lamp): The Fresh Lamp by Chun Jiang Yao Brings Nature Indoors (Category: Art & Design) Implication: Exploring innovative ways to incorporate plants and lighting into home decor products. - [Hi-Tech Hydroponic Planters](https://www.trendhunter.com/trends/plantree): The PlanTree Helps You Grow Quality Organic Food in Your Own Home (Category: Tech) Implication: The home gardening industry can capitalize on the indoor hydroponic gardening trend by creating easy-to-use and efficient home gardening solutions that provide an abundance of fre… - [Hi-Tech Herb Monitors](https://www.trendhunter.com/trends/plant-doctor): The Plant Doctor Takes Accurate Readings to Determine Soil and Flora Health (Category: Eco) Implication: IoT devices and sensors can revolutionize the industry by providing intelligent plant monitoring and precise environmental controls that deliver better crop yields and ecological… - [Herb Thirst Indicators](https://www.trendhunter.com/trends/moistly): The Moistly Plant Buddy Keeps Tabs on Hydration as a Prosthetic Green Thumb (Category: Eco) Implication: The Moistly system presents an opportunity for the home automation industry to develop innovative plant care solutions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)