# Modernized Vehicle Nostalgic cars are created or updated with contemporary elements. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 5, 2017 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/modernized-vehicle ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Modernized Vehicle trend? **Modernized Vehicle:** Brands are leveraging the nostalgia associated with old classic cars and are either redesigning, or updating them with modern tech elements that bring those cars out of past decades and into this one. Whether converted to electric or made to be connected, these cars aim to function as the ideal balance between nostalgic design and contemporary standards. Modernized classic vehicles function as ideal purchases for Gen X and Boomer demographics, as these generations have both the income and the desire for a more familiar past as incentives. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 14 to Oct 4, 2017 - Published: Oct 5, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Modernized Vehicle trend ### Nostalgic Modernization The surging trend of modernizing nostalgic cars or recreating them using cutting-edge tech elements provides lucrative opportunities for brands to target Gen X and Boomer demographics. ### Electric Classic Cars As cities work toward zero-emissions goals, retrofitting classic cars to electric-powered offers a disruptive innovation opportunity. ### Connected Car Accessories Developing connected car accessories that enable standard vehicles to transform into connected cars drastically changes the car ownership experience. ## What the Modernized Vehicle trend means for industry ### For Automotive Industry The automotive industry must constantly explore the market to understand how to match the growing demand for nostalgia and modernization with current and future industry trends. ### For Technology Industry Tech industries have the potential to assist in retrofitting classic cars or recreate cars using the latest technology and innovative components. ### For Consumer Electronics Industry With the potential of turning standard cars into connected cars, consumer electronics industries can create new accessories that enhance the customer's on-the-road experience. ## Workshop question How can your brand leverage consumers' desire for familiarity, while balancing that with modern design or production standards? ## Trend signals for Modernized Vehicle Trend score 4.3 out of 10, from popularity 62%, activity 58%, freshness 8%. - Popularity: 62% - Activity: 58% - Freshness: 8% ## Examples of the Modernized Vehicle trend 6 featured examples from Jul 14 to Oct 4, 2017. - [Modernized Convertible Concepts](https://www.trendhunter.com/trends/vision-mercedesmaybach-6-cabriolet): The Vision Mercedes-Maybach 6 Cabriolet is an Old School EV (Category: Autos) Implication: Automakers in the luxury segment can embrace the trend towards electrification and develop more high-end electric vehicles. - [Electric Microbus Designs](https://www.trendhunter.com/trends/electric-microbus): The Environmentally Made-Over VW Minibus is Hitting the Road in 2022 (Category: Eco) Implication: The automotive industry can lead the way in producing eco-friendly vehicles while leveraging technology and design to create modernized and connected versions that cater to the yo… - [Retro Japanese Race Cars](https://www.trendhunter.com/trends/infiniti-prototype-9): The Infiniti Prototype 9 is an Electric-powered Tribute to 1940s Racing (Category: Autos) Implication: Automakers can create new models to target car enthusiasts who appreciate both vintage and modern technology. - [Modernized Urban Taxis](https://www.trendhunter.com/trends/londons-black-taxi-cab): London's Black Taxi Cab Will Have More Electric Power Than Before (Category: Eco) Implication: The modernization of urban taxis highlights the potential for disruptive innovation in the automotive industry, specifically in the development of electric vehicles and battery te… - [Connected Car Accessories](https://www.trendhunter.com/trends/telus-drive): TELUS Drive+ and Mojio Turns Cars Built After 1996 into Connected Cars (Category: Autos) Implication: The automotive industry is being disrupted by the trend of connected cars and the potential for new aftermarket services like in-vehicle WiFi and predictive maintenance. - [Retro-Styled Electric Cars](https://www.trendhunter.com/trends/jaguar-etype-zero): The Jaguar E-Type Zero Looks Like a Model From the 1960s (Category: Autos) Implication: The automotive industry can explore opportunities to create more retro-styled electric cars, attracting customers who appreciate vintage aesthetics combined with sustainable techn… ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)