# Modernized Sway The peaceful tradition of rockers and rocking chairs is updated. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 4, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/modernized-sway ## Key Figures - Trend score: 5.3/10 - Evidence articles: 4 ## What is the Modernized Sway trend? **Modernized Sway:** Rocking chairs and rockers are a global symbol for childhood and innocence; however recently, this symbol (and what it means to be a child) has changed in a drastic way. The rise of social media has created a boost in personal branding, placing individualism at the forefront of most consumers' character. This value is embedded at an early age, beginning with the personally-packed updates made to traditional playthings. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 13, 2013 to Mar 11, 2014 - Published: Apr 4, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Gen X - Top markets: North America ## Themes within the Modernized Sway trend ### Personalized Playthings Social media has created a boost in personal branding, placing individualism at the forefront of most consumers' character. This value is embedded at an early age, beginning with the personally-packed updates made to traditional playthings. ### Innovative Materials Designers use post-consumer cardboard pulp, styrofoam, and plywood to introduce new forms and sustainability to traditional rocking chairs without sacrificing function. ### Fantastical Rocking Horses Fictional creatures, inspired by popular movies, have emerged as modern takes on the traditional rocking horse, catering to the obsessed parent who wants to surround his or her child with anything and everything to do with sci-fi. ## What the Modernized Sway trend means for industry ### For Toy Industry The toy industry can capitalize on the trend of personalized playthings by introducing more customizable options for consumers. ### For Sustainable Furniture With innovative materials being used in modern rocking chair designs, the sustainable furniture industry can expand its offerings to include more eco-friendly and unconventional materials. ### For Movie Merchandising The movie merchandising industry can take advantage of the increasing popularity of fandoms by creating more licensed products that cater to the interests of fans and collectors. ## Trend signals for Modernized Sway Trend score 5.3 out of 10, from popularity 72%, activity 78%, freshness 8%. - Popularity: 72% - Activity: 78% - Freshness: 8% ## Examples of the Modernized Sway trend 4 featured examples from Nov 13, 2013 to Mar 11, 2014. - [Stringed Swaying Seats](https://www.trendhunter.com/trends/gro-rocking-horse): The GRO^ Rocking Horse Expresses Itself as a Minimalist Timber Frame (Category: Art & Design) Implication: Opportunity for furniture manufacturers to explore minimalist designs and adaptable pieces. - [Fictional Animal Rockers](https://www.trendhunter.com/trends/rocking-tauntaun): The Rocking Tauntaun are Inspired by a Creature from 'Star Wars' (Category: Art & Design) Implication: Opportunity for toy manufacturers to create innovative and imaginative rocking toys for children. - [Origami-Inspired Rocking Chairs](https://www.trendhunter.com/trends/true-latvia-roo-rocker): The True Latvia Roo Rocker Chair is a Rocking Good Time (Category: Art & Design) Implication: The furniture industry can capitalize on the trend for unique, foldable furniture inspired by origami like folding. - [Irregular Pulpy Rockers](https://www.trendhunter.com/trends/rocking-chair-design): Michael Neville's Rocking Chair Design is Unusual and Eco-Friendly (Category: Eco) Implication: This industry has an opportunity to explore new materials and styles to create products that appeal to eco-conscious consumers. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)