# Modernized Lens Prescription lens services are updating to suit the needs of modern consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 11, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/modernized-lens ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Modernized Lens trend? **Modernized Lens:** Prescription contact lenses and glasses now incorporate elements that modern day consumers are in need of, rather than only offering products that improve sight. Whether sold via smart phone apps, infused with AR elements, or whether they feature UV-blocking designs, these products serve to enhance the lens-wearing experience. This shift is not just indicative of changing technologies in this industry, but also of an increased need to meet the accessibility and convenience-based consumer expectations that they have now come to expect in all aspects of their lives. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 8, 2016 to Oct 10, 2017 - Published: Oct 11, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Modernized Lens trend ### Smart Contact Lenses Developing custom contact lenses infusing augmented reality technology inside ### Direct-to-Consumer Prescription Replacements Eliminating the inconvenience of getting prescription lenses in a pair of stylish frames ### 3D-Printed Optical Lenses Printing 3D optics or lenses to shape them exactly to a patient's specific vision needs ## What the Modernized Lens trend means for industry ### For Optical Industry The industry will be disrupted as optical manufacturers shifts to smart, direct-to-consumer and 3D-printed lenses ### For E-commerce The e-commerce market for prescription lenses will be altered as direct-to-consumer business models become more prevalent ### For Augmented and Virtual Reality The trend of incorporating AR technology in smart contact lenses is expected to impact the AR industry as well. ## Workshop question How can your brand incorporate or enhance any of the convenience-based solutions that consumers have grown accustomed to? ## Trend signals for Modernized Lens Trend score 2.9 out of 10, from popularity 45%, activity 35%, freshness 8%. - Popularity: 45% - Activity: 35% - Freshness: 8% ## Examples of the Modernized Lens trend 6 featured examples from Jun 8, 2016 to Oct 10, 2017. - [Anime-Infused Contact Lenses](https://www.trendhunter.com/trends/custom-contact-lenses): These Smart Custom Contact Lenses Could Help Pokémon Go Players (Category: Tech) Implication: Disruptive innovation opportunities include creating new gaming experiences that integrate augmented reality contact lenses. - [3D-Printed Optical Lenses](https://www.trendhunter.com/trends/optical-lenses): Luxexcel Makes Printed Optically Clear Creations (Category: Art & Design) Implication: Luxexcel's 3D-printed lenses are revolutionizing the eyewear industry with their customizable and precise vision solutions. - [Prescription Lens Replacement Services](https://www.trendhunter.com/trends/lensabl): Lensabl Offers Direct-to-Consumer Prescription Replacements (Category: Business) Implication: Disruptive innovation opportunity: Introduce an e-commerce model within the eyewear retail industry to offer high fashion glasses at a lower cost than traditional brick-and-mortar… - [Tech-Focused Contact Lenses](https://www.trendhunter.com/trends/bausch-lomb-ultra): The Bausch + Lomb Ultra Contacts Hydrate and Reduce Strain (Category: Lifestyle) Implication: Partner with eye care professionals to provide the contact lenses to customers and explore additional solutions for eye strain and related issues. - [UV-Shielding Contact Lenses](https://www.trendhunter.com/trends/daily-contact-lenses): Hubble Offers Daily Contact Lenses at Half the Cost of Retail (Category: Lifestyle) Implication: The eyewear industry can leverage UV-shielding materials and innovative contact lens designs to enhance consumer eye protection and vision. - [Contact Lens-Shopping Apps](https://www.trendhunter.com/trends/order-contact-lenses): This App Lets You Order Contact Lenses At the Blink Of An Eye (Category: Tech) Implication: The contact lens-shopping app developed by DiscountContactLenses.com demonstrates how online retailers can innovate and enhance the customer experience through mobile technology. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)