# Modernized Filtration Water purification gets an aesthetic overall for heightened consumer appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 12, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/modernized-filtration ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Modernized Filtration trend? **Modernized Filtration:** Adding an element of prestige to traditional tasks like water filtration, brands are turning to contemporary aesthetics for heightened appeal. Mimicking artistic decor pieces rather than a standard purification system, these modern designs reflect a need for more attractive everyday products. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 9, 2014 to Feb 23, 2015 - Published: Mar 12, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Modernized Filtration trend ### Aesthetic Purification Systems Brands are turning to contemporary aesthetics for heightened appeal, mimicking artistic decor pieces rather than a standard purification system. ### Innovative Water Filtration Designs Creators are seeking solutions to problems with current methods of water filtration by developing systems with stand-alone filters, drip water filter systems, and engraved crystals to make the tap water taste better. ### Corporate Social Responsibility Sustainable production, maintenance, packaging and use processes, and social conscience come with every serving too thanks to philanthropic or green initiatives for companies that contribute to environmental and social good. ## What the Modernized Filtration trend means for industry ### For Home Appliances Innovative and aesthetically pleasing purification systems for homes, kitchens, and other indoor spaces. ### For Water Treatment & Filtration Developments in water filtration designs and technologies as an opportunity for potential consumer appeal and quality improvement. ### For Environmental & Social Philanthropy Corporate social responsibility and ethical products, services, and initiatives encompassing green, sustainable manufacturing, and philanthropic activities. ## Trend signals for Modernized Filtration Trend score 3.2 out of 10, from popularity 55%, activity 34%, freshness 8%. - Popularity: 55% - Activity: 34% - Freshness: 8% ## Examples of the Modernized Filtration trend 4 featured examples from Mar 9, 2014 to Feb 23, 2015. - [Taste-Improving Crystals](https://www.trendhunter.com/trends/studio-formafantasma): Still by Studio Formafantasma Uses Engraved Patterns to Purify Water (Category: Art & Design) Implication: The kitchenware industry can capitalize on the opportunity to create aesthetically pleasing water purifiers as a staple item in the modern kitchen. - [H2O Aid Initiatives](https://www.trendhunter.com/trends/water-charity): Clean Water Charity Project Supports a 'Made to Matter' Approach to Production (Category: Eco) Implication: The use of innovative and sustainable manufacturing processes in the water filtration industry can create an opportunity for companies to produce more eco-friendly products - [Mod Watering Holes](https://www.trendhunter.com/trends/lotus-water-purifier): The Lotus Water Purifier Becomes a Meeting Place in the Contemporary Kitchen (Category: Art & Design) Implication: Manufacturing companies specializing in innovative home appliances that incorporate water purification features and promote family interaction. - [Separated Purifying Pitchers](https://www.trendhunter.com/trends/drip-water-filter): The KOR Drip Water Filter Allows You To Fill Multiple Containers (Category: Art & Design) Implication: Opportunity for companies to introduce drip water filters with improved usability and efficiency. ## Recent trend clusters - [Sensory Packaging](https://www.trendhunter.com/protrends/sensory-packaging) (Art & Design) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) ## Trending in Art & Design - [Fruit-Inspired Cleaning Tools](https://www.trendhunter.com/trends/vilada-punch) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Textural Furniture Ranges](https://www.trendhunter.com/trends/fall-designs-blu-dot) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) All articles: [Art & Design](https://www.trendhunter.com/artdesign)