# Modernized Cruise Cruise ship designs and experiences are prioritizing tech enhancements. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 13, 2017 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/modernized-cruise ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Modernized Cruise trend? **Modernized Cruise:** Cruise ships are employing the convenience and luxury-related functions that tech can offer in order to create more immersive and personalized experiences for guests on board. Whether these enhancements come in the form of enhanced navigation or room adjustments, the use of tech to personalize the vacation experience serves a two-way benefit – it takes some pressure off of the companies' employees, while giving consumers the one-of-a-kind experiences they crave in their travels. ## At a Glance - Evidence: 5 featured examples - Articles from: May 10, 2015 to Dec 12, 2017 - Published: Dec 13, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Modernized Cruise trend ### Personalized technology enhancements Cruise ships are using technology to create personalized experiences for their guests, which takes pressure off employees while providing unique travel experiences. ### Autonomous naval vessels Research into autonomous naval vessels is providing disruptive innovation opportunities for Rolls-Royce, as autonomous technology can take over tasks that would otherwise cause human crew to waste time at sea. ### Connected wearables for a more personalized experience Cruise ships are using connected wearables like Carnival's Ocean Medallion to track movements and preferences of passengers, providing them with a curated experience to reach their full vacation potential. ## What the Modernized Cruise trend means for industry ### For Cruise Ship Industry The cruise ship industry is embracing technology to provide personalized and immersive experiences for their guests. ### For Autonomous Technology Industry The development of autonomous naval vessels is providing disruptive opportunities for the autonomous technology industry. ### For Wearable Technology Industry The use of connected wearables in the cruise ship industry is providing opportunities for the wearable technology industry to expand into new markets. ## Workshop question How can your brand employ functional and/or luxury-related tech in order to personalize customer experiences with its product? ## Trend signals for Modernized Cruise Trend score 3.7 out of 10, from popularity 48%, activity 54%, freshness 8%. - Popularity: 48% - Activity: 54% - Freshness: 8% ## Examples of the Modernized Cruise trend 5 featured examples from May 10, 2015 to Dec 12, 2017. - [High-Tech Cruise Ships](https://www.trendhunter.com/trends/celebrity-edge): The Celebrity Edge Ship Will Debut a Year From Now (Category: World) Implication: The Celebrity Edge cruise ship sets a new standard in the industry by incorporating cutting-edge technology and personalized experiences. - [Connected Cruise Ship Wearables](https://www.trendhunter.com/trends/carnivals-regal-princess): Carnival’s Regal Princess is Offering a More Personal Experience (Category: World) Implication: The trend of personalized travel experience can revolutionize the travel and tourism industry by enhancing customer experience and loyalty. - [Luxurious Oceanic Theaters](https://www.trendhunter.com/trends/carnival-vista): The Carnival Vista Creates the Ultimate IMAX Experience on the Sea (Category: Luxury) Implication: The cruise industry has an opportunity to differentiate themselves by enhancing the entertainment offerings on their ships with luxurious and innovative experiences like an IMAX t… - [Robotic Naval Vessels](https://www.trendhunter.com/trends/naval-vessel): This Rolls-Royce Ship Concept Can Hit the Seas Without Human Crew (Category: Autos) Implication: Disruptive innovation opportunity: Incorporate autonomous naval vessels into defense strategies to improve cost-effectiveness and operational efficiency. - [Personalized Cruise Wearables](https://www.trendhunter.com/trends/ocean-medallion): Carnival's Ocean Medallion Helps Guest Find the Best Experience (Category: Tech) Implication: The cruise industry can use personalized wearables to enhance guest experiences and automate processes. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)