# Rural Revitalization A desire to maintain tradition prompts renovations on rustic structures. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 14, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/modernized-barn ## Key Figures - Trend score: 4.9/10 - Evidence articles: 10 ## What is the Rural Revitalization trend? **Rural Revitalization:** As aspects of tradition are increasingly diminished as modern aesthetics take center stage, efforts to maintain customs and conventional practices have become a priority. Seeking to satisfy the best of both worlds, consumers are combining the rustic charm of rural living with the allure of contemporary conveniences. This reflects the growing need to maintain the familiarity of tradition among the influx of stiff and neutral contemporary aesthetics. ## At a Glance - Evidence: 10 featured examples - Articles from: Jul 6, 2010 to Apr 9, 2014 - Published: Apr 14, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Rural Revitalization trend ### Rural Modernism Combining rustic living with contemporary conveniences reflects the growing need to maintain the familiarity of tradition among modern aesthetics. ### Reinventing Rural Design Revamping rustic designs into modern living spaces is becoming more popular, as seen in the expansion of renovated barn houses and modern barn designs. ### Nature-Centered Designs New designs, such as the Bichos Lights and the DC2 Residence, focus on the natural environment to produce beautiful and functional living spaces. ## What the Rural Revitalization trend means for industry ### For Architecture and Interior Design The construction and interior design industries will benefit from incorporating rustic and nature-centered designs with modern aesthetics. ### For Sustainable Innovation Creating sustainable products using natural resources, such as Gilberto Tethere's ZEFRA, provides a revolutionary solution for rough and rural parts of the world. ### For Alternative Farming Incorporating nature-centered designs into agricultural practices will benefit farmers by providing comfortable, modern living spaces and promoting sustainability. ## Trend signals for Rural Revitalization Trend score 4.9 out of 10, from popularity 57%, activity 81%, freshness 8%. - Popularity: 57% - Activity: 81% - Freshness: 8% ## Examples of the Rural Revitalization trend 10 featured examples from Jul 6, 2010 to Apr 9, 2014. - [Converted Barn Abodes](https://www.trendhunter.com/trends/sitio-da-leziria): Sitio da Leziria was Once a Stable and Cleverly Retains a Similar Program (Category: Eco) Implication: The architecture and interior design industry can capitalize on the trend of converting barns by offering innovative solutions to transform and enhance these spaces. - [Organic Arbor Illuminators](https://www.trendhunter.com/trends/martinho-pita): These Bichos Lights by Martinho Pita Celebrate Unique Craftsmanship (Category: Art & Design) Implication: The home decor industry can capitalize on the trend of organic-inspired lighting design to create unique and sustainable products. - [Homogeneous Modern Farmhouses](https://www.trendhunter.com/trends/dc2-residence): DC2 Residence Achieves Natural Uniformity within its Rural Landscape (Category: Art & Design) Implication: Opportunities for architects and designers to experiment with blending different styles and creating visually striking structures. - [Tranquil Barn Abodes](https://www.trendhunter.com/trends/renovated-barn-house): This Renovated Barn House in Spain is Charming and Unique (Category: Art & Design) Implication: Opportunity for designers and architects to specialize in renovating old barns and transforming them into modern, stylish homes. - [Reinvigorated Barn Homes](https://www.trendhunter.com/trends/18th-century-barn): This 18th Century Barn has Turned into a Double Height Volume Home (Category: Art & Design) Implication: Architecture firms have the opportunity for innovation in creatively re-purposing traditional structures for modern uses. - [Contemporary Barn Homes](https://www.trendhunter.com/trends/modern-barn-design): This Modern Barn Design is Calming and Warm (Category: Art & Design) Implication: Opportunity to develop new properties that blend traditional and modern elements to create unique living spaces. - [Metallic Barn Abodes](https://www.trendhunter.com/trends/contemporary-residence): This Contemporary Residence is Utilitarian and Aesthetic (Category: Art & Design) Implication: Opportunity for architects to explore innovative design concepts and create unique structures. - [Rural Refrigerators](https://www.trendhunter.com/trends/gilberto-tethere): Bilberto Tethere Develops a Zero-Energy Fridge Made Out of Bamboo and Clay (Category: Eco) Implication: Developing manufacturing practices and techniques that focus on using environmentally-friendly materials. - [Rural Weathervane Coatracks](https://www.trendhunter.com/trends/ask-the-cock): The Ask the Cock Stand Actually Tells You Which Jacket You Should Wear (Category: Art & Design) Implication: Manufacturers of home decor and furniture can capitalize on the growing interest in design that has real-time functionality, such as the Ask the Cock coatrack. - [Crowing Alarm Clocks](https://www.trendhunter.com/trends/babushka-alarm-clock): The Babushka Alarm Clock is Inspired by the Old World (Category: Art & Design) Implication: Opportunity for home decor companies to create unique alarm clocks that serve as functional and aesthetic pieces for the home. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)