# Modern Midas The omniprescence of gold plated, painted and leafed. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 19, 2008, updated Nov 19, 2009 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/modernistically-midas-the-omniprescence-of-gold-plated-painted-and-leafed ## Key Figures - Trend score: 4.8/10 - Evidence articles: 9 ## What is the Modern Midas trend? **Modern Midas:** If King Midas could see the world today, he would be pleased to see that people are actually able to enjoy lives significantly tinted with gold. With an abundance of products coated in gold, painted in gold or bearing gold leafing, it seems there is little which has been left untouched. ## At a Glance - Evidence: 9 featured examples - Articles from: Jan 5 to Jun 27, 2008 - Published: Sep 19, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Modern Midas trend ### Gold Leafing The increased popularity of gold leafing in products creates opportunities for luxury customization services that offer unique and personalized designs. ### Gene Editing The genetically modified glistening seahorses demonstrate the potential applications of gene editing technology in the luxury industry. ### Symbolism and Artistic Influence The influence of Gustav Klimt's Symbolism in fashion presents opportunities for artists and designers to incorporate the artistic movements of the past in a modern context. ## What the Modern Midas trend means for industry ### For Luxury Customization The increased demand for personalized and unique luxury products creates disruptive innovation opportunities for customization services. ### For Biotech The genetic modification of animals for aesthetics creates opportunities for biotech companies to explore gene editing technology for cosmetic purposes. ### For Art and Design The influence of artistic movements such as Symbolism presents opportunities for designers to incorporate historical and cultural references in contemporary luxury products. ## Trend signals for Modern Midas Trend score 4.8 out of 10, from popularity 61%, activity 76%, freshness 8%. - Popularity: 61% - Activity: 76% - Freshness: 8% ## Examples of the Modern Midas trend 9 featured examples from Jan 5 to Jun 27, 2008. - [Gold Flake Champagne](https://www.trendhunter.com/trends/champagne-gold-cuvee-23k-gold): Gold-Cuvée With 23K Gold (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative brewing and distilling techniques to create visually appealing and luxurious alcoholic beverages. - [Genetically Modified Glittering Animals](https://www.trendhunter.com/trends/glittering-gold-seahorses): Gold Seahorses (Category: Unique) Implication: The luxury goods market could benefit from the creation of unique genetically-modified animals that appeal to high-end consumers. - [Golden Phase Symbolism Revived](https://www.trendhunter.com/trends/klimt-fashion-gold): Gustav Klimt Fashion (Category: Art & Design) Implication: There are disruptive innovation opportunities for fashion designers to incorporate Gustav Klimt's Golden Phase symbolism in their designs - [Gold Python Gadget Purse](https://www.trendhunter.com/trends/violet-may1): Violet May Design (Category: Luxury) Implication: As technology continues to have a significant impact on our daily lives, the fashion industry has the opportunity to collaborate with tech companies and create innovative accessor… - [Diamond Enrusted iPhones](https://www.trendhunter.com/trends/new-24k-gold-diamond-3g-iphones): Goldstriker 3G iPhones (Category: Tech) Implication: The luxury technology industry can take advantage of the trend of luxury tech products to create more high-end and customization options for consumers. - [Golden Gladiator Gators](https://www.trendhunter.com/trends/golden-gladiator-gators-prada): Prada Spring/Summer 2008 (Category: Unique) Implication: Fashion companies can leverage creative and innovative footwear and garment designs to drive growth and differentiation in a crowded market. - [Holiday Branding](https://www.trendhunter.com/trends/armani-easter-eggs): Armani Easter Eggs (Category: Luxury) Implication: The premium food and beverage industry can capitalize on the trend of luxury Easter eggs by offering high-end Easter eggs with upscale branding and packaging. - [Hand-Painted Keyboards](https://www.trendhunter.com/trends/hand-painted-keyboards): Gold Boards & More (Category: Art & Design) Implication: Hand-painted keyboards present an opportunity for the technology accessories industry to offer unique and customized products. - [$5,650 Flash Drive](https://www.trendhunter.com/trends/adamant-the-most-expensive-flash-drive): Adamant (Category: Tech) Implication: Luxury goods industry can tap into the demand for bespoke, opulent tech accessories by creating and marketing customized gadgets like 'The Adamant' flash drive. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)