# Modernist Grunge Mania Tastemaker pieces move beyond subtle reference to full 90s homage. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 1, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/modernist-grunge-mania ## Key Figures - Trend score: 5.1/10 - Evidence articles: 6 ## What is the Modernist Grunge Mania trend? **Modernist Grunge Mania:** With highly anticipated re-releases of cult footwear of the 90s era and hard-to-acquire yet undoubtedly covetable accessories dominating the social feeds of style tastemakers, fashion-minded consumers are incorporating this aesthetic with the help of both brands of that era, and savvy streetwear brands. This progression demonstrates the value in observing the unique convergence of streetwear and social media culture, and contributes to the movement forcing traditional fashion institutions to consider alternative business models. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 1, 2016 to Jun 1, 2017 - Published: Jun 1, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Modernist Grunge Mania trend ### 90s Fashion Revival Fashion-minded consumers are incorporating this aesthetic and contributing to the movement forcing traditional fashion institutions to consider alternative business models. ### Cult Footwear Reissues Nike Air Max 97 'Silver Bullet' and Steve Madden's 'Slinky' demonstrate the value of reintroducing cult footwear from past eras. ### Collaborative Efforts Collaborations between BEDWIN & THE HEARTBREAKERS and Teva, and Truffle Shuffle and Polly Pocket demonstrate the value of partnership in creating unique products with nostalgic appeal. ## What the Modernist Grunge Mania trend means for industry ### For Fashion The 90s fashion revival has created an opportunity for traditional fashion institutions to consider alternative business models. ### For Footwear The reissue of cult footwear from past eras, such as Nike Air Max 97 'Silver Bullet' and Steve Madden's 'Slinky', demonstrates the value of reintroducing popular products and nostalgia for consumers. ### For Collaborative Design Collaborations between brands, such as BEDWIN & THE HEARTBREAKERS and Teva, bring together unique strengths and create cross-appeal for consumers. ## Workshop question How can your brand better adapt to the changing dynamics of consumers' methods of purchase? ## Trend signals for Modernist Grunge Mania Trend score 5.1 out of 10, from popularity 68%, activity 79%, freshness 8%. - Popularity: 68% - Activity: 79% - Freshness: 8% ## Examples of the Modernist Grunge Mania trend 6 featured examples from Dec 1, 2016 to Jun 1, 2017. - [Cult Sneaker Reissues](https://www.trendhunter.com/trends/air-max-97): The Nike Air Max 97 'Silver Bullet' Has Been Relaunched in the US and Europe (Category: Fashion) Implication: Footwear brands can tap into the nostalgia of the 90s era and reissue classic sneakers like Nike's Air Max 97 'Silver Bullet' to capture a dedicated consumer base. - [Textured Jelly-Like Sandals](https://www.trendhunter.com/trends/jelly-slides): Rihanna's Puma 'Jelly Slides' Come in Three Different Colorways (Category: Fashion) Implication: Disruptive innovation opportunity in the fashion industry by creating and marketing unique and waterproof footwear collections. - [90s Knitwear Editorials](https://www.trendhunter.com/trends/iceberg-collection): James Long Directed the Lookbook for the New Iceberg Collection (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce sustainable and eco-friendly manufacturing processes in the fashion industry to meet the demand for retro-inspired clothing. - [90s Throwback Platform Sandals](https://www.trendhunter.com/trends/slinky-shoes): Steve Madden Brought Back Its Slinky Shoes for the Summer (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporate nostalgic items into current fashion collections to attract customers. - [90s Toy Doll-Inspired Purses](https://www.trendhunter.com/trends/polly-pocket-purse): This Polly Pocket Purse Honors the Legacy of the Tiny Dress-Up Toys (Category: Fashion) Implication: The fashion industry can capitalize on the nostalgia trend by creating more products that draw inspiration from popular toys and childhood memories. - [Masculine Bandanna-Print Sandals](https://www.trendhunter.com/trends/teva): BEDWIN & THE HEARTBREAKERS Joined with Teva for a New Design (Category: Fashion) Implication: Disruptive innovation opportunity: Integrating functional and fashionable elements in clothing and accessories to cater to diverse consumer preferences. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)