# Modern Veganism Learning from innovative ads & technologies adopted by modern vegans. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 12, 2007, updated Aug 9, 2010 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/modern-veganism-learning-from-innovative-ads-technologies-adopted-by-modern ## Key Figures - Trend score: 5.2/10 - Evidence articles: 15 ## What is the Modern Veganism trend? **Modern Veganism:** From vegans who shun intimacy with those who consume animal products, to PETA activists who use sexuality to promote their views, a range of animal rights advocates are coming up with innovative ways to encourage support. Activists are extremely passionate people willing to spend a lot of time, money and energy on issues they feel can make a difference. This includes endorsing products and services in line with their views; thus, aligning with an engaged social organization could dramatically impact the adoption of an innovation. ## At a Glance - Evidence: 15 featured examples - Articles from: Dec 2, 2006 to Nov 4, 2009 - Published: Nov 12, 2007 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Modern Veganism trend ### Veganism and Environmentalism The rise of environmentalism has caused consumers to adopt Earth-friendly practices in every aspect of their daily lives, including romantic activities. Companies can take advantage of this opportunity by creating cruelty-free adult products made with organic principles to target green consumers. ### Animal Rights Activism Activists are extremely passionate people willing to spend a lot of time, money and energy on issues they feel can make a difference. Companies can align with an engaged social organization to dramatically impact the adoption of an innovation. ### Eco-consciousness in Consumer Products A continuously expanding eco-conscious demographic is encouraging industries as a whole to revisit their product designs, packaging and production methods. Products that incorporate animal rights and environmentally friendly aspects into their overall brand will more likely achieve growth. ## What the Modern Veganism trend means for industry ### For Fashion Businesses that attach themselves to a concept or subject matter that already experiences a significant amount of popularity within society will likely fare well. Consumers will be quicker to invest in fashion products with which they are already familiar. ### For Food and Beverage Jones Soda is marketing vegan-friendly, sugar-free Tofurky and Gravy Soda with the tagline, “Soda you can chew on”. Companies can examine the gaps in the market and create solutions for unused markets. ### For Beauty and Personal Care Organic principles are adopted by companies to offer a range of vegan and organic intimate products that let couples get busy in a way that doesn't waste resources. Companies can create products made with organic principles to target green consumers seeking to maintain their beauty regimes. ## Trend signals for Modern Veganism Trend score 5.2 out of 10, from popularity 70%, activity 78%, freshness 8%. - Popularity: 70% - Activity: 78% - Freshness: 8% ## Examples of the Modern Veganism trend 15 featured examples from Dec 2, 2006 to Nov 4, 2009. - [Dating By Diet](https://www.trendhunter.com/trends/dating-by-diet-vegans-shun-sex-with-animal-eaters): Vegans Shun Sex With Animal Eaters (Category: Naughty) Implication: Opportunities for dating apps to cater to individuals with specific dietary preferences/disgusts and market themselves as such. - [Organic Pleasure](https://www.trendhunter.com/trends/vegan-condoms-wild-yam-lubes-go-organic1): Vegan Condoms and Wild Yam Organic Lubes (Category: Naughty) Implication: Disruptive innovation opportunity: Revolutionize the adult products industry by incorporating vegan and organic principles into the manufacturing of adult toys and accessories. - [Vegan Tattoos](https://www.trendhunter.com/trends/vegan-tattoo-ink-animal-friendly-body-art): Animal Friendly Ink (Category: Lifestyle) Implication: Potential for tattoo artists and studios to offer vegan ink as a unique selling point and cater to the vegan community. - [Vegan Beauty Products](https://www.trendhunter.com/trends/vegan-skincare-be-fine-food-skin-care): "Be Fine" Skincare Made of Food (Category: Eco) Implication: The organic skincare industry can explore disruptive innovation opportunities by incorporating affordable and effective vegan products made from natural ingredients. - [Free Range Humans](https://www.trendhunter.com/trends/free-range-humans-a-great-ad-for-vegans): Disturbing Pro-Vegan Ads (Category: Lifestyle) Implication: Opportunities to disrupt traditional advertising methods by using shocking and controversial content to capture audience attention and create brand awareness. - [Eating Dog To Protest The Queen](https://www.trendhunter.com/trends/vegan-performance-artist-mark-mcgowan-eats-corgi-dog-to-protest-the-queen): Vegan Performance Artist Makes a Statement (Category: Eco) Implication: Mark McGowan's unusual and controversial protesting methods spark an opportunity for the activism industry to brainstorm new ways to garner attention for various causes. - [Frugal Vegan Photoblogs](https://www.trendhunter.com/trends/photoblogging-frugal-vegan-recipes-melody-polakow): Melody Polakow Shares How to Make Healthy Meals for $3.33/Day (Category: Eco) Implication: Food bloggers can explore using frugal veganism as a unique perspective to connect with readers looking for healthy and affordable meal ideas. - [Veggie Sneakers](https://www.trendhunter.com/trends/supras-2009-holiday-vegan-collection): Supra's 2009 Holiday Vegan Collection (Category: Eco) Implication: Fashion retailers can leverage the vegan fashion trend by offering a wide range of stylish and eco-friendly options in their stores, targeting consumers who prioritize ethical and… - [Celebrity Vegan Cafes](https://www.trendhunter.com/trends/heather-mills-vegan-cafe): Heather Mills to Open Animal Free Bistro (Category: Eco) Implication: Opportunities for companies to market vegan meat alternatives and organic alcohol products. - [Vegan Bomber Jackets](https://www.trendhunter.com/trends/vegan-approved-bomber-jackets-leather-gets-replaced-with-linen-for-spring-0): Leather is Replaced With Linen for Spring 2009 (Category: Fashion) Implication: The fashion industry can benefit from finding new ways to create clothing that is stylish, affordable, and environmentally friendly. - [Vegan Caviar](https://www.trendhunter.com/trends/delicious-gourmet-accepted-into-the-vegan-diet-vegan-caviar): A Gourmet, Fish Roe-Free Alternative for Discerning Herbivores (Category: Luxury) Implication: Disruptive innovation opportunity for food and catering companies to cater to the growing demand for unique, affordable, and vegan food options. - [Vegan Purses](https://www.trendhunter.com/trends/vegan-purses-matt-nat): Matt & Nat Bags Leave You Looking & Feeling Good (Category: Eco) Implication: The fashion industry can tap into the growing market of eco-conscious consumers by incorporating vegan and sustainable materials into their designs, including luxury handbags made… - [Vegan Sandals](https://www.trendhunter.com/trends/vegan-sandals-olsen-hause-spring-collection-a-perfect-way-to-protect-animal): Olsen Haus 'David' Gladiator Sandals Exemplify Eco-Chic (Category: Eco) Implication: Fashion brands can explore sustainable and vegan alternatives to traditional materials to tap into the growing market of eco-conscious consumers. - [Vegan Cats](https://www.trendhunter.com/trends/vegan-pets): Is It Wrong To Feed Your Pets A Diet Free of Animal Products? (Category: Lifestyle) Implication: The pet food industry must cater to the growing demand for vegan and ethical pet food. - [Tofu Meat Beverages](https://www.trendhunter.com/trends/tofurky-and-gravy-soda): The Vegan-Friendly Tofurky and Gravy Soda from Jones Soda (Category: Lifestyle) Implication: Opportunity to introduce new and unique beverages that cater to vegan and health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)