# Modern Conservancy High-tech canteens add contemporary features to an eco-friendly process. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 18, 2014, updated Feb 20, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/modern-conservancy ## Key Figures - Trend score: 4.2/10 - Evidence articles: 7 ## What is the Modern Conservancy trend? **Modern Conservancy:** Helping to preserve earth's natural resources often comes across as a overwhelming task, prompting sustainable retailers to look towards more contemporary features to create increased mass appeal. High-tech canteens allow consumers to cut back on plastic water bottles through technologically efficient processes, combining the need for environmental awareness with the tech-savvy tendency of today's youth. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 8, 2013 to Mar 28, 2015 - Published: Feb 18, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Modern Conservancy trend ### High-Tech Canteens Creating high-tech canteens that promote environmental friendliness through technologically efficient processes. ### Multifunctional Water Bottles Designing water bottles with multiple functions, such as water filtration, storage space, flashlights, and USB charging capabilities. ### Hydration-Detecting Canteens Incorporating touch sensor-panels that detect pH value and hydration levels of the user to accurately gauge their level of dehydration. ## What the Modern Conservancy trend means for industry ### For Consumer Electronics Industry This industry can take advantage of high-tech canteens by creating new products that incorporate electronics and environmental friendliness, such as water bottles with built-in bluetooth speakers or hydration sensors. ### For Outdoor Recreation Industry Designing water bottles with multiple functions, such as water filtration and storage space, would be advantageous to this industry, as it caters to people who spend extended periods of time in nature and need access to clean water and extra storage space. ### For Health and Fitness Industry The health and fitness industry can make use of hydration-detecting canteens to market to health-conscious consumers by incorporating these sensors into their existing products, such as fitness trackers or health apps. ## Trend signals for Modern Conservancy Trend score 4.2 out of 10, from popularity 69%, activity 50%, freshness 8%. - Popularity: 69% - Activity: 50% - Freshness: 8% ## Examples of the Modern Conservancy trend 7 featured examples from Jan 8, 2013 to Mar 28, 2015. - [Multifunctional Water Bottles](https://www.trendhunter.com/trends/odyssey-water-bottle): The OKO Odyssey Water Bottle Has a Flashlight and Storage Space (Category: Art & Design) Implication: The OKO Odyssey water bottle is an example of a product that could disrupt the outdoor and adventure gear industry. - [Hydration-Detecting Canteens](https://www.trendhunter.com/trends/ewat): The E-WAT Water Bottle Keeps Track of Your Fluid Consumption (Category: Lifestyle) Implication: Opportunity for tech companies to develop and market advanced hydration-monitoring devices for health-conscious consumers. - [Bass-Blasting Water Bottles](https://www.trendhunter.com/trends/bassy-bluetooth-boom-bottles): Scosche Unveils Combination Waterbottle/Boombox at CES (Category: Eco) Implication: Disruptive innovation opportunity: Introduce water bottles with integrated audio technology to enhance the workout experience. - [Filtering Water Bottles](https://www.trendhunter.com/trends/filtering-water-bottle): Sukori by Fan Bao Brings Portability to Potability (Category: Art & Design) Implication: Develop sustainable and eco-friendly filtering water bottles that reduce plastic waste - [Eco Purifying Canteens](https://www.trendhunter.com/trends/nava-filtering-water-bottle): The Nava Filtering Water Bottle is Good for You and for the Planet (Category: Eco) Implication: Disruptive innovation opportunity: Develop eco-friendly and durable packaging solutions for beverages to replace single-use plastic bottles and promote sustainability. - [High-tech Water Bottles](https://www.trendhunter.com/trends/next-bottle): The Next Bottle Keeps Your Smartphone as Close as Your Drinking Water (Category: Lifestyle) Implication: Fitness and wellness industries can leverage the smart bottle integration trend by developing water bottles that provide additional functionalities like fitness tracking features… - [Sea-Purifying Canteens](https://www.trendhunter.com/trends/desalinating-bottle): The 'Puri' Desalinating Bottle Lets You Drink from the Ocean (Category: Art & Design) Implication: The Puri desalinating bottle presents opportunities for the outdoor adventure gear industry to develop water purification products suitable for emergency situations and outdoor ac… ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)