# Modern Bidet The use of bidets in North America is on the rise with new innovations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 19, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/modern-bidet ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Modern Bidet trend? **Modern Bidet:** Though bidets aren’t as common culturally in North America as they are in other parts of the world, there is a growing desire for them. Brands are meeting these needs with new innovations in bidet technology—likes portability or eco-friendly measures. ## The consumer insight behind the Modern Bidet trend For North American consumers to adapt to trends that aren’t culturally ingrained, they require that those trends or habits are suited to their lifestyles in a way that align with values like environmental consciousness, and that are seamlessly integrated. Without these two key components, North American consumers don’t want to go through the effort of changing their daily routines. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 31, 2019 to Mar 19, 2020 - Published: Mar 19, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Modern Bidet trend ### Growing Demand for Bidets in North America Brands introducing new bidet technology options in North America to meet the emerging trend and appeal to environmentally conscious and value-driven North American consumers. ### Sustainable and Eco-Friendly Bidets The incorporation of eco-friendly features and materials within the bidet market such as alternative to toilet paper, antibacterial portable bidets, and decreasing the cleaning frequency to reduce harmful impact on environment. ### Portability, Convenience, and Versatility Innovative handheld, collapsible, and travel-friendly bidets that provide convenience, portability, and versatility for on-the-go consumers and those looking to avoid installing dedicated fixtures. ## What the Modern Bidet trend means for industry ### For Bathroom Fixture and Technology Industry Business professionals operating within this industry can benefit from incorporating more eco-friendly and innovative features, such as portability that appeals to a more value-driven and environmentally conscious market. ### For Travel and Hospitality Industry Business professionals operating within this industry can benefit from the emerging trend in portable bidets as an accommodation to guests' demands for sustainability and hygiene. ### For Health and Wellness Industry Business professionals operating within this industry can benefit from introducing innovative bidet technology that provides consumers with a more hygienic and healthier bathroom experience, especially for those who suffer from health conditions that require safer, cleaner, and gentler cleaning options. ## Workshop question How could your brand introduce its product/service to its customers in a way that aligns with their current lifestyles? ## Trend signals for Modern Bidet Trend score 5.5 out of 10, from popularity 78%, activity 79%, freshness 9%. - Popularity: 78% - Activity: 79% - Freshness: 9% ## Examples of the Modern Bidet trend 4 featured examples from Jan 31, 2019 to Mar 19, 2020. - [Travel-Friendly Bathroom Bidets](https://www.trendhunter.com/trends/tushy-travel): The TUSHY Travel Bidet Has a Collapsible Keychain Design (Category: Lifestyle) Implication: The travel accessory industry can capitalize on the trend of portable bidets by incorporating them into their product offerings, providing a unique and practical solution for trav… - [Travel-Friendly Portable Bidets](https://www.trendhunter.com/trends/happypo-easybidet): The HappyPo Easy-Bidet Eliminates the Need for a Dedicated Fixture (Category: Lifestyle) Implication: Industries related to personal hygiene can take advantage of the popularity of bidets by offering innovative designs, materials and features that cater to the changing customer pr… - [Antibacterial Portable Bidets](https://www.trendhunter.com/trends/portable-bidet): Sonny is the World’s First Portable Bidet With Varied Pressure Rates (Category: Eco) Implication: The personal care products industry can capitalize on the trend of portable bidets by developing and marketing innovative and eco-friendly hygiene solutions like the Sonny bidet. - [Eco-Friendly Electronic Bidet Seats](https://www.trendhunter.com/trends/toto-washlet): The TOTO WASHLET Eliminates the Need for Toilet Paper (Category: Tech) Implication: Housing contractors can utilize eco-friendly bidet seats and other sustainable designs to promote sustainable construction. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)