# Mochi Transformation Food brands combine mochi with cheese to create unique desserts. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 21, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mochi-transformation ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Mochi Transformation trend? **Mochi Transformation:** F&B brands are combining the Japanese rice cake mochi with cheese to create more novel flavors and textures in their desserts. Offerings like mochi-based dessert cheese and savory mochi bagels show how brands are experimenting with the popular food. ## The consumer insight behind the Mochi Transformation trend Social influences like multiculturalism and social media have made consumers more likely to explore different cuisines, whether that's in eating, cooking, or in the products they purchase. Now, people want a variety of options when it comes to their preferred dishes--ones that range from authentic to experimental. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 7, 2021 to Sep 28, 2023 - Published: Jun 21, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mochi Transformation trend ### Multiculturalism and Social Media Social influences like multiculturalism and social media have made consumers more likely to explore different cuisines, therefore opening the door for novelty in food brands. ### Innovative Flavors and Textures F&B brands are combining traditional ingredients in new ways to create more novel flavors and textures in their offerings, which gives them a competitive edge in the market. ### Bagel Seasoning Trends Bagel seasoning has become so popular that it is being added to meals, snacks, desserts that go beyond breakfast hours, and it offers an opportunity for brands to tap into this trend to create new innovative food products. ## What the Mochi Transformation trend means for industry ### For Food and Beverage Industry The food and beverage industry can tap into the multiculturalism trend, experiment with innovative flavors and textures and use trendy ingredients to capture the attention of consumers. ### For Dessert Industry The dessert industry can create new and exciting offerings by combining diverse ingredients like cheese, mochi, and bagel seasoning to create unique desserts that capture consumer's interest. ### For Bakery Industry The bakery industry could offer breads and pastries with innovative flavors and textures by using a diverse range of ingredients and experimenting with novel combinations. ## Workshop question What pairings could your brand create for novelty-minded customers? ## Trend signals for Mochi Transformation Trend score 3.7 out of 10, from popularity 51%, activity 41%, freshness 18%. - Popularity: 51% - Activity: 41% - Freshness: 18% ## Examples of the Mochi Transformation trend 5 featured examples from Feb 7, 2021 to Sep 28, 2023. - [Mochi-Like Dessert Cheeses](https://www.trendhunter.com/trends/dessert-cheese): Kraft's Mochi Mochi Dessert Cheese is Enriched with Glutinous Powder (Category: Lifestyle) Implication: The dairy industry can explore the production of unique and innovative cheese products to diversify their offering. - [Frozen Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-desserts): Dough.Chi is a "Cookie Dough Dessert with a Frozen Soul" (Category: Lifestyle) Implication: The dessert industry can create new product lines that combine different kinds of desserts together. - [Cheesy Mousse Cakes](https://www.trendhunter.com/trends/taro-mousse-cake): Chatime's Bake Code Debuted a Taro-Packed Mousse Cake for Parties (Category: Business) Implication: Incorporating Asian-inspired pastries in bakery offerings can attract a new customer base and create disruption in the traditional bakery industry. - [Savory Bagel Mochis](https://www.trendhunter.com/trends/everything-bagel-mochi): Mochidoki is Serving a Seed-Studded Everything Bagel Mochi for a Short Time (Category: Lifestyle) Implication: The dessert industry can leverage the trend of savory desserts to create bold and unique flavor combinations. - [Chewy Cookie Dough Bites](https://www.trendhunter.com/trends/cookie-dough-mochi-ice-cream): My/Mochi's Cookie Dough Mochi Ice Cream Features Bakery Mix-Ins (Category: Lifestyle) Implication: Innovations in frozen dessert products present opportunities to create unique flavor combinations and attract consumers looking for indulgent treats. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)