# Mobili-eats On-the-go dining becomes increasingly easy with convenient food apps. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Feb 22, 2012, updated Mar 27, 2012 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mobili-eats ## Key Figures - Trend score: 2.3/10 - Evidence articles: 6 ## What is the Mobili-eats trend? **Mobili-eats:** While fast food is still the choice for many busy consumers, the plethora of mobile food apps is providing more options when it comes to spontaneous or on-the-go dining. As these mobile apps allow consumers to conveniently order food from wherever they are or easily find places to eat that suit what they are looking for, going mobile is definitely something today's restaurants and food establishments must consider in their marketing plans. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 29 to Nov 23, 2011 - Published: Feb 22, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Mobili-eats trend ### Mobile Food Apps The increase in mobile food apps is providing more convenient options for on-the-go dining, this trend is something today's restaurants and food establishments must consider in their marketing plans. ### Innovative Coupon Apps Niche daily deal sites that offer discounts on food and drink based on location provide a fantastic opportunity for companies to tap into the daily deals market. ### Food Truck Tracking Apps Emerging technologies such as Tweat It app which tracks food trucks in real-time provide opportunities for businesses seeking to connect consumers to real-world experiences. ## What the Mobili-eats trend means for industry ### For Food and Beverage The food and beverage industry must leverage mobile technology to connect with customers on-the-go. ### For Mobile Technology Companies in the mobile technology industry can provide services to businesses looking to expand their reach via social media and location-based services. ### For Gaming The Domino's Pizza Hero game provides an experience that mimics real-life cooking, indicating an opportunity for companies in the gaming industry to create interactive cooking and culinary experiences. ## Trend signals for Mobili-eats Trend score 2.3 out of 10, from popularity 43%, activity 19%, freshness 8%. - Popularity: 43% - Activity: 19% - Freshness: 8% ## Examples of the Mobili-eats trend 6 featured examples from Mar 29 to Nov 23, 2011. - [Pizza-Ordering Apps](https://www.trendhunter.com/trends/papa-john-s-for-iphone): The Papa John's for iPhone App Lets You Touch to Order (Category: Tech) Implication: The food delivery industry can benefit from developing mobile ordering apps that integrate with customers' smartphones, keeping them more engaged and increasing order frequency. - [Pizza-Making Games](https://www.trendhunter.com/trends/domino-s-pizza-hero): Domino's Pizza Hero Turns You Into a Pie Master (Category: Tech) Implication: Disruptive innovation opportunities for gaming companies to create immersive and realistic cooking game experiences, appealing to a wide range of users. - [Ingenious Foodie Apps](https://www.trendhunter.com/trends/foodtruck-fastpass): FoodTruck FastPass is a Smartphone Solution for Mobile Food Carts (Category: Tech) Implication: FoodTruck FastPass is specifically designed for food carts, making it relevant for the food and beverage industry. - [Fantastic Foodie E-Coupons](https://www.trendhunter.com/trends/bitehunter-website): BiteHunter Website Offers Food Deals Based on Where You Are (Category: Tech) Implication: Daily deals platforms can target specific industries or interests to differentiate themselves in the market. - [Food Truck Trackers](https://www.trendhunter.com/trends/tweat-it-app): The 'Tweat It' App Updates Moving Restos Via Twitter Updates (Category: Tech) Implication: Food service providers can leverage real-time food truck tracking technology to streamline operations and reach more customers. - [Concession Stand Apps](https://www.trendhunter.com/trends/yorder-app): The Yorder App Lets You Order Gameday Munchies Without Having to Get Up (Category: Lifestyle) Implication: The industry that can greatly benefit from such apps is the sports and entertainment industry, where such an app can further aid in customer engagement and retention. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)