# Diversified Mobile Mobile retail evolves to offer more than just food and fashion. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 13, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/mobile-retail-20 ## Key Figures - Trend score: 6.2/10 - Evidence articles: 8 ## What is the Diversified Mobile trend? **Diversified Mobile:** Realizing the accessibility in mobile retail, unexpected brands are opting for on-the-go solutions to heighten consumer intrigue. Transforming mobile trucks into hair salons and workout stations, brands are redefining how typically time-consuming activities are experienced, reflecting a need for convenience no matter what service is being provided. ## At a Glance - Evidence: 8 featured examples - Articles from: May 29, 2014 to Apr 27, 2016 - Published: Oct 13, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Diversified Mobile trend ### Mobile Convenience Mobile businesses are providing on-the-go solutions to traditionally time-consuming activities, reflecting a need for convenience no matter what service is being provided. ### Pop-Up Retail Pop-up retail initiatives are gaining popularity in the form of mobile businesses, providing companies with a unique way to connect with customers outside of traditional brick-and-mortar stores. ### Customized Experiences Mobile businesses are offering customized experiences through their on-the-go services, providing consumers with more personalized and unique options than traditional brick-and-mortar stores can provide. ## What the Diversified Mobile trend means for industry ### For Retail Industry Mobile businesses are disrupting traditional brick-and-mortar stores, providing a unique way for retailers to connect with customers on-the-go. ### For Beauty Industry Mobile beauty services such as nail and hair salons are disrupting the traditional beauty industry, providing convenience and unique experiences for customers. ### For Automotive Industry Mobile automotive retailers are shaking up the traditional dealership model, providing a unique and convenient way for customers to purchase cars. ## Workshop question Is there a way that your brand could leverage the popularity of mobility services to surprise and delight your consumers? ## Trend signals for Diversified Mobile Trend score 6.2 out of 10, from popularity 92%, activity 88%, freshness 8%. - Popularity: 92% - Activity: 88% - Freshness: 8% ## Examples of the Diversified Mobile trend 8 featured examples from May 29, 2014 to Apr 27, 2016. - [Mobile Lingerie Boutiques](https://www.trendhunter.com/trends/tryon-truck): The 'Try-On Truck' Allows Women to Shop for Lingerie on the Go (Category: Fashion) Implication: The fashion retail industry can benefit from the disruptive innovation opportunity of mobile lingerie boutiques and personalized bra fittings. - [Mobile eCommerce Fitting Rooms](https://www.trendhunter.com/trends/mobile-retail-store): The True & Co. Mobile Retail Store Brings the Online Store to Life (Category: Marketing) Implication: Mobile eCommerce and online-offline integration offer opportunities for brick-and-mortar stores to reach new customers. - [Mobile Nail Salons](https://www.trendhunter.com/trends/mobile-nail-salon): La Lacquerie is a Mobile Nail Salon That Caters to Women on the Go (Category: Autos) Implication: The on-demand and mobile beauty service trend presents an opportunity for the beauty and wellness industry to offer convenient and personalized services to busy professionals. - [Mobile Florist Services](https://www.trendhunter.com/trends/uprooted-flower-truck): The Uprooted Flower Truck is a Full-Service Florist on Wheels (Category: Business) Implication: The floral industry is ripe for disruption and new business models, as consumers look for alternatives to traditional floral boutiques. - [Pop-Up Auto Retailers](https://www.trendhunter.com/trends/automotive-shops): The New 'Tesla' Automotive Shops Come in the Form of Shipping Containers (Category: Autos) Implication: Opportunities for car manufacturers and dealerships to explore new ways of reaching customers through mobile and pop-up retail experiences. - [Mobile Barber Shops](https://www.trendhunter.com/trends/salon-le-barber): Salon Le Barber Brings Men's Grooming Services on the Road (Category: Fashion) Implication: Barber businesses facing tough competition could differentiate themselves by creating a unique experience such as a mobile service. - [Shuttle Bus Workouts](https://www.trendhunter.com/trends/mobile-gym): The Mobile Gym Brings the Workout to You (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop compact and portable fitness equipment that can be easily transported and used in mobile gyms. - [Mobile Discount Stores](https://www.trendhunter.com/trends/selling-discount-goods): The 'Treasure Truck' Will Drive Around Seattle Selling Discount Goods (Category: Business) Implication: Retailers can use mobile discount stores to test new delivery methods and attract a broader customer base while providing unique and exclusive offers to encourage purchases. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)